About me

I have over eight years of experience, working in-house, freelance and agency side counting La Redoute, TK Maxx, Newman University, Marston's and Selfridges amongst my clients. I love nothing more than to delve deep into a brand and see what’s really at the heart of it. Although I can whip up a headline, tweet or product description without any trouble, my real satisfaction comes from showing businesses how to make their ideas blossom into brands that they can be proud of.

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Projects

• 1

  University ProspectusI was contacted by a local university, asking me to tender for a project which would see me write their prospectus. They were looking to move in a fresh direction, to reflect the new approach to their communication that the university was taking. I sat with the team and looked over their concept and photography; from there, a detailed brief was put together. I interviewed all heads of departments in person and then went on to write the copy.
• 1

  Conceptual CopywritingI wrote copy for a window display, ahead of a store's new opening in time for Christmas.
• 1

  Agency rebrandAs in-house copywriter at the time, I worked with the directors to hone their tone-of-voice and write copy for the website that reflected a fresh take on their offering as an agency and to include their new services. Website can be found at: www.exceptionalthinking.co.uk
• 1

  Product DescriptionsI worked on a freelance basis for the well-known French lifestyle brand, La Redoute. I translated from original French descriptions, within the brand's tone-of-voice guidelines that were given to me.
• 1

  Freelance CopywritingI joined Student Roost on a contract basis for four weeks during one of our their periods. I supported the digital marketing team with SEO and copywriting for their website, social media and third party channels, ensuring that consistency of the brand, USPs and property details were a priority at all times. I quickly adapted to the Student Roost tone of voice and worked swiftly to produce the content across each of the digital touchpoints.
• 3

  Owner and Interior StylistI am the owner of an online homeware boutique called Honey Bee Home. It currently stocks small home accessories and in Summer 2019 will be adding gift and lifestyle categories. I oversee the entire brand, including all buying and merchandising and design. First photo seen below was shot by Yasmin Qureshi. Other images were captured by me.

Work history

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CopywriterHoney Bee Copywriting
Sep 2014Birmingham, United KingdomFreelance
Services include: - Copywriting - specialising in B2C (product descriptions, websites, newsletters and much more) - Social media (set-up, management, consultation, photography) - Influencer outreach campaigns - Ongoing digital marketing retainers

Skills

• Marketing Strategy
• Digital Marketing
• Copywriting
• Brand Tone
• Sub-editing
• Blog Writing
• Content Writing

Education

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English and Creative Writing BABirmingham City University
Sep 2009 - Jun 2012Birmingham, United Kingdom
Undergraduate degree