Melissa Thermidor

Melissa Thermidor

Programme Director - Marketing and OutreachLondon, United Kingdom
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Melissa Thermidor

Melissa Thermidor

Programme Director - Marketing and OutreachLondon, United Kingdom
About me
Hi, I'm Melissa, a skilled marketer with over 15 years experience. High level of experience in campaign management and strong analytical, numerical skills and a creative flair and enthusiasm for new ideas and concepts. Strong commitment to community engagement and community building. Experience includes global brand strategy, online content development & management, social media marketing, sales marketing and on-air promotions.
Projects
  • Inclusive Emoji
    Inclusive EmojiEmoji Proposal Author 2019: Blood Drop, Bandage, Sari, Stethoscope. Co-Author: Inter-Skintone Couple Emoji Proposal, Cockroach Emoji Proposal Author 2020: Worm, Piñata, Anatomical Heart, Lungs
  • Cell Fe For Life
    Cell Fe For LifeCommunity Engagement programme working to raise awareness of blood donation through youth empowered social action.
  • United By Blood
    United By BloodPart of a new coalition of Black organisations that came together to launch a blood donation campaign in memory of 21-year-old sickle cell warrior Evan Nathan Smith. Evan Nathan Smith died after being refused a timely blood transfusion, whilst in hospital. A recent coroner’s inquest concluded, had Evan Nathan who worked as a Sports Analyst, received the blood transfusion he had requested, his life may have been saved. The campaign entitled, ‘United by Blood: Donating in memory of Evan Nathan S
  • Be the Difference
    Be the DifferenceConvalescent plasma from people who had recently recovered from Covid-19 was needed to treat critically ill patients with the virus in UK hospitals. The plasma, which contains neutralising antibodies which could stop the virus spreading, could be transfused into people who are still unwell and struggling to develop their own immune response. Men were more likely to have high levels of antibodies needed for the samples to be effective, but were typically much less likely to give blood. Antibody
  • INTER-SKINTONE COUPLE EMOJI, 2018
    INTER-SKINTONE COUPLE EMOJI, 201871 new combinations of emoji couples, incorporating couples of all races, genders and sexual-orientations. Graphic design by Aphelandra Messer and project headed by Jennifer 8. Lee and collaborator: Alex Marx, Melissa Thermidor and Tinder Inc. and firm: Emojination.
  • MIAI AND AMA
    MIAI AND AMAMiai and Ama talk about sickle cell disease and help raise awareness of blood donation. Miai has sickle cell disease and receives blood transfusions. Over 15,000 people in the U.K. are living with sickle cell disease.
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Projects credited in
  • It's a Match!
    It's a Match!We found that our audience spent around 2 hours a day (on average) on online connection apps like Tinder, ignoring our “traditional” comms to focus on their social lives. Organ donation never entered their universe. The mechanic of “finding a match” on Tinder was the perfect way to house our disruptive messaging. It allowed us to raise awareness of one of the key issues in organ donation, how hard it is to find an organ “match” for those in need on the waiting list, whilst normalising the topic via the popular cultural platform. The partnership between the NHS and Tinder has achieved global reach with over 24 million impressions on social media and during the two weeks of the partnership, the direct weblink accounted for 16% of all click-throughs to the organ donation website.
  • NHS Blood Donation Service 'Debunked' Series x Judi Love
    NHS Blood Donation Service 'Debunked' Series x Judi LoveThe highest performing video by the NHS Blood Donation to drive a recruitment of new blood donors to the service.
  • NHS Blood and Transplant - Represent
    NHS Blood and Transplant - RepresentNHS Blood and Transplant and MOBO launch a new online film ‘Represent’, which aims to drive registrations of blood donors from the Black and Asian community. The film, created by MullenLowe London, part of hyperbundled MullenLowe Group features UK grime artist Lady Leshurr and showcases some leading UK celebrities including record breaking Olympian Nicola Adams MBE, TV presenter and wheelchair basketball plater Ade Adepitan, Chuka Umunna MP and MOBO’s own Founder and CEO Kanya King MBE. More pe
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Work history
    The Open University logo
    The Open University logo
    Programme Director - Marketing and OutreachThe Open University
    Milton Keynes, United KingdomFull Time
    C
    C
    FounderCell Fe For Life
    London, United KingdomFull Time
    Raising awareness and normalising blood donation in the Black community through youth empowered social action.
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Skills
  • Social Activation
  • Social Media Marketing
  • Advertising
  • Marketing Campaigns
  • Communication Campaigns
  • Digital Campaign
  • Analytic Skills
  • Campaign Activation
  • Community Engagement
  • Community Building
Education
    University of Westminster logo
    University of Westminster logo
    Master of ArtsUniversity of Westminster
     - London, United Kingdom
    M.A. - Media, Campaigning and Social Change w/ Distinction
Awards
    The Drum logo
    The Drum logo
    Best Social Media ChannelThe Drum
    Project name: ISSA Thread
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    Enhanced Public AwarenessGranicus
    Enhanced Public Awareness on a digital platform
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