About me
Hi, I'm Melissa, a skilled marketer with over 15 years experience.
High level of experience in campaign management and strong analytical, numerical skills and a creative flair and enthusiasm for new ideas and concepts.
Strong commitment to community engagement and community building.
Experience includes global brand strategy, online content development & management, social media marketing, sales marketing and on-air promotions.
Projects
- United By BloodPart of a new coalition of Black organisations that came together to launch a blood donation campaign in memory of 21-year-old sickle cell warrior Evan Nathan Smith. Evan Nathan Smith died after being refused a timely blood transfusion, whilst in hospital. A recent coroner’s inquest concluded, had Evan Nathan who worked as a Sports Analyst, received the blood transfusion he had requested, his life may have been saved. The campaign entitled, ‘United by Blood: Donating in memory of Evan Nathan S
- Be the DifferenceConvalescent plasma from people who had recently recovered from Covid-19 was needed to treat critically ill patients with the virus in UK hospitals. The plasma, which contains neutralising antibodies which could stop the virus spreading, could be transfused into people who are still unwell and struggling to develop their own immune response. Men were more likely to have high levels of antibodies needed for the samples to be effective, but were typically much less likely to give blood. Antibody
- INTER-SKINTONE COUPLE EMOJI, 201871 new combinations of emoji couples, incorporating couples of all races, genders and sexual-orientations. Graphic design by Aphelandra Messer and project headed by Jennifer 8. Lee and collaborator: Alex Marx, Melissa Thermidor and Tinder Inc. and firm: Emojination.
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Projects credited in
- It's a Match!We found that our audience spent around 2 hours a day (on average) on online connection apps like Tinder, ignoring our “traditional” comms to focus on their social lives. Organ donation never entered their universe. The mechanic of “finding a match” on Tinder was the perfect way to house our disruptive messaging. It allowed us to raise awareness of one of the key issues in organ donation, how hard it is to find an organ “match” for those in need on the waiting list, whilst normalising the topic1
- NHS Blood and Transplant - RepresentNHS Blood and Transplant and MOBO launch a new online film ‘Represent’, which aims to drive registrations of blood donors from the Black and Asian community. The film, created by MullenLowe London, part of hyperbundled MullenLowe Group features UK grime artist Lady Leshurr and showcases some leading UK celebrities including record breaking Olympian Nicola Adams MBE, TV presenter and wheelchair basketball plater Ade Adepitan, Chuka Umunna MP and MOBO’s own Founder and CEO Kanya King MBE. More pe14
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Work history
Programme Director - Marketing and OutreachThe Open University
Milton Keynes, United KingdomFull Time
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FounderCell Fe For Life
London, United KingdomFull Time
Raising awareness and normalising blood donation in the Black community through youth empowered social action.
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Skills
- Social Activation
- Social Media Marketing
- Advertising
- Marketing Campaigns
- Communication Campaigns
- Digital Campaign
- Analytic Skills
- Campaign Activation
- Community Engagement
- Community Building
Education
Master of ArtsUniversity of Westminster
- London, United Kingdom
M.A. - Media, Campaigning and Social Change w/ Distinction
Awards
Best Social Media ChannelThe Drum
Project name: ISSA ThreadG
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Enhanced Public AwarenessGranicus
Enhanced Public Awareness on a digital platform+ Show more