MELISSA UREN

FREELANCE PHOTOGRAPHER / ART DIRECTOR / PRODUCER

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Projects

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  • MELISSA UREN
  • Art Direction, Fashion photography, menswear, Retail campaign, Photography

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About me

 

For enquiries and full folio, please visit WWW.MELISSAUREN.COM / INFO@MELISSAUREN.COM With over 6+ years experience in Fashion Photography, Art Direction and Shoot Production, bringing proven knowledge of bringing creative concepts to life, brand vision, campaigns strategy and producing high end creative visuals for omni-channel brands across luxury, fashion and lifestyle sectors. Melissa’s experience extends across producing highly crafted content, e-commerce and commercial fashion campaigns, for use across all bought media and social media channels, e-commerce, print media, billboards, in-store windows; including still life, beauty, and ready to wear on models. With a background in advertising, brand and digital marketing, Melissa understands the creative process and quickly builds strong working relationships providing management, mentorship, leadership, inspiration, guidance, support and direction and encourages excellence, ambition and a strong team spirit. SKILLS FASHION PHOTOGRAPHY & PHOTO SHOOT PRODUCTION 6+ years experienced Fashion Photographer with expertise in shooting, art directing and producing high end visuals across editorial, fashion and commercial campaigns for mens and womenswear. Highly experienced at developing creative ideas, location scouting, casting, bringing creative teams together, budgeting, contract negotiations and managing the shoot process from concept to delivery. A master at creating connections, finding solutions and directing models. STUDIO PRODUCTION & WORKFLOW Experience at setting up and managing fast paced e-commerce photo studio for fashion brands, developing and implementing best practices, guidelines, approvals, workflow processes and targets, budgets, lighting setups, training, managing stylist, hair & makeup teams, model casting and booking, negotiating rates and recruiting / managing medium sized teams and freelance teams. ART DIRECTION, CREATIVE THEMING & STRATEGY Highly creative and experienced in concepts, developing and executing creative ideas into high end visuals and content for brands and clients. Expertise in leading creative teams for online/offline execution and delivery, presenting and pitching seasonal themes to Heads of Department with roll out strategy across POS, in-store windows, online and print media. VISUAL MERCHANDISING & STYLING Experienced in styling menswear and womenswear in line with seasonal trends and brand offering for runway shows, campaigns, editorial and online. Experienced in developing seasonal visual merchandising guidelines in association with Heads of Department for in-store product and window displays. SEASONAL RANGE BUILDING & SELECTION Experienced in working with Buyers, Retail and Merchandising Departments in developing and selecting seasonal range offering in line with retail and buying strategies, selecting key pieces and translating into a seasonal campaign. TREND WATCH & MARKET ANALYSIS Experienced at fashion industry trend watching, monitoring, market analysis through research and observation of leading trend reporting platforms and compiling trend reports to present to Marketing and Retail teams. Constantly abreast of fashion photography and campaign trends. MANAGEMENT Experience at fostering good team dynamics and managing teams of diverse personalities and backgrounds in deadline driven environments, leading cross functional collaborations and developing and inspiring talent. SOFTWARE & EQUIPMENT Mac OS, MS Office, Capture One, Sitecore, Adobe Creative Suite, Canon DSLR, Nikon DSLR, Bowens Lighting, Broncolor Lighting, Style Shoots product photography systems Currently working with the following leading model agencies: Models 1 UK - http://www.models1.co.uk/ Storm Model Management - http://www.stormmodels.com/ Select Model Management / Men's Division - http://www.selectmodel.com/ Premier Model Management - http://www.premiermodelmanagement.com/ Established Model Management - http://www.establishedmodels.com/ D1 Models - http://www.d1models.com/ First Model Management - http://www.firstmodelmanagement.co.uk/ SUPA Model Management - http://www.supamodelmanagement.com/ MiLK Model Management - http://www.milkmanagement.co.uk/ MUSE Models - New York - http://www.musenyc.com/

Skills

 

  • Fashion
  • Advertising
  • Digital Media
  • Marketing PR
  • Art Direction
  • Commercial Photography
  • Digital
  • Brand Management
  • Editorial
  • Creative Direction
  • Print Campaigns
  • Photoshop
  • Capture One
  • Fashion Photography
  • High End Digital Retouching
  • Advertising Art Direction Commercial Photography Digital
  • A Background in Fashion OR Luxury Retail Ecommerce
  • Campaign Concept and Creation
  • Range Storyboards
  • Fashion Campaigns

Work history

Currently

Commercial Fashion Photographer, Art Director and Producer

Melissauren.com

May 2009
  • Freelance
  • Having just finished a Contract Role I am now available for freelance and/or other opportunities. info@melissauren.com

2015

Head Photographer, Art Director and Producer

Hawes & Curtis Ltd

May 2015 - Nov 2015
  • London, UK
  • Full Time
  • A seasoned Commercial Fashion Photographer and Producer, with significant experience in producing highly crafted content across the fashion and luxury sector, I was employed by Dragon's Den panelist, Touker Suleyman to work for the brand Hawes & Curtis to produce this Heritage Menswear brand's photographic shoots end to end across Menswear, Womenswear and Accessories and manage two fully functional e-commerce studios; product and model studios and the in-house studio staff. KEY RESPONSIBILITIES: Produce the brand's commercial advertising campaigns for Summer 15 - The Weekend Collection, Fall 15 / Warner Brother's Films x Hawes & Curtis Capsule Collection inspired by the film The Man From Uncle & Winter 15 - Regal Elegance / Country Cool. Campaigns concept & development & execution; Accurately & confidently communicate creative ideas to the team – i.e presenting moodboads to suppliers - stylists, dressers, hair & makeup artists - casting & booking models; Work with Head of Brand to select & build key season styles for campaigns; Bring together, brief, troubleshoot & manage crews of up to 16 people for full scale production shoots on location & in studio to ensure a smooth shoot & the shoot outcome is achieved; Plan, prioritize & manage workloads across multiple productions at any one time; Plan, prioritize & manage workloads across two fully functional e-commerce product photography & model studios with in-house photographer, retouchers & studio/wardrobe assistant;    Draw up production budgets, schedules & critical paths to ensure communication remains clear & actions are visible to the creative teams involved Negotiate competitive rates & associated usage rights with preferred partners across each production, ensuring projects always remain on under budget.    Work closely with teams across the business to identify & adapt requirements for content & usage across 26 UK store windows, POS, Global online roll-out Germany, UAE, China & AU Keep up to date with post production houses, new faces, & key seasonal trends. I also worked over other Low Profile Brands such as Womenswear label, GHOST and ethic Brazilian shoe brand, DocksRio.

Education

2006

Bachelor’s Degree of Business Marketing/communication

University of the Sunshine Coast

Dec 2004 - Dec 2006
  • Bachelor of business

Awards

2015

DAVID GANDY & THE CLASSIC CAR CLUB

industry

  • WHILE WORKING AS THE OFFICIAL PHOTOGRAPHER FOR THE MENSWEAR STYLING BIBLE THE MAN HAS STYLE PHOTOGRAPHING DAVID GANDY AT LONDON COLLECTIONS: MEN SS 2014 I WAS FILMED BEHIND THE SCENES BY CHANNEL 5 - THE CLASSIC CAR CLUB. THIS CLIP WENT VIRAL AND HAS OVER RECEIVED OVER 10,000 VIEWS https://youtu.be/32ZPxASVWUo

2014

ART TAKES TIMES SQUARE EXHIBITION

industry

  • INVITED TO RETURN AND EXHIBIT MY WORK FOR A SECOND TIME IN THE "ART TAKES TIMES SQUARE - THE YEAR OF THE CREATIVE" DIGITAL EXHIBITION. A COLLECTION OF 3 BLACK AND WHITE IMAGES OF MEN WERE FEATURED AND PROJECTED ON TO A BUILDING IN TIMES SQUAR, NEW YORK CITY ON ROTATION FOR A PERIOD OF A WEEK. MY WORK WAS ALSO FEATURED ON THE EXHIBITION HOME PAGE AS A RISING TALENT - PHOTOGRAPHER TO WATCH

2007

Sunshine Coast Business Womens Network Business Bursary Award

usc

  • An award for business excellence.