www.mel-mel-mel.com
Versatile and detail-oriented Hongkonger graphic designer / art director with 15 years
of experience across diverse creative sectors, currently based in London. Proficient
in branding, typography, art direction and social media management. Demonstrated
expertise in crafting concise and captivating visual solutions with systematic creative
thinking on projects for clients including HMV, Waldorf Astoria, Rosewood, Dorsett,
Lenovo, HSBC and Deliveroo.
Projects
- Dao by DorsettDao by Dorsett is a new line of 'aparthotels' under the Dorsett hotel group. The brand name 'Dao' is derived from Daoism, a philosophy that encompasses principles of proper human behaviour. This inspired me to create a hotel identity that cleverly hints at the depth of knowledge behind the brand's philosophy. By carefully eliminating every unnecessary element and focusing solely on the basic and simplest elements found within the letters - perfectly round shapes and curves - I crafted a set of d
Work history
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Art DirectorSUCH/
- Hong KongFull Time