About me

An experienced and self-motivated marketer who is detail-oriented and adjusts easily to new situations with a resourceful attitude. A quick learner who is able to adjust with the company's vision together with excellent communication and interpersonal skills.

QuestionsProjectsExperienceTeam

Work history

Brand Marketing ManagerLore Group
Aug 2023London, United KingdomFull Time
Responsible for developing brand partnerships and executing a comprehensive program of marketing events for One Hundred Shoreditch and Sea Containers London hotels, in line with business objectives. - Establishing and maintaining partnerships with local businesses and organisations to enrich our program and content offerings for each hotel. Effective management of the program and content budget is crucial, ensuring that expenses align with revenue targets and deliver a strong ROI. - Manage the digital content for the hotels, overseeing various platforms such as our website, social media channels, and email marketing campaigns. - Collaborate closely with the operations teams to guarantee the high-quality delivery of the program and content offerings at each property. This includes the effective rollout of new marketing events and partnerships, with a strong focus on clear communication. - Work closely with the broader marketing team to create promotional materials and sales tools that support the program and content strategy.
Marketing ManagerSuitcase Magazine
Aug 2022 - May 2023London, United KingdomFull Time
BRAND MARKETING - Collaborated closely with the CEO and the Strategy Director to establish brand objectives, chart strategic direction, and effectively execute comprehensive marketing campaigns across the entire marketing mix. - Developed and implemented marketing campaigns across paid and organic social media, newsletters, and digital paid advertising. - Crafted and nurtured the social media presence and fostered the growth of the vibrant SUITCASE community. - Analyzed and reported the performance of all digital marketing campaigns, evaluating their effectiveness against predetermined goals such as ROI and KPIs. - Leveraged strong analytical skills to assess the end-to-end customer experience across various channels and touchpoints. PARTNERSHIP MARKETING - Collaborated with partners to devise mutually beneficial marketing plans aligned with shared objectives. - Accountable for attaining partner marketing and sales objectives. - Led, executed, and evaluated campaign performance while implementing continuous improvements. - Effectively managed cross-functional teams and internal resources to prioritize campaign delivery. KEY HIGHLIGHTS - Achieved an impressive social media net audience growth of 2,993.8% within the past 90 days, resulting in a significant expansion of the brand's online reach and engagement. - Successfully enhanced the newsletter database, driving a remarkable growth rate of 36% during the same 90-day period. - Leveraged social paid advertising strategies to effectively reach an impressive 33 million accounts, bolstering brand visibility and awareness.

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Skills

• Event Magagement
• Team Leadership
• Event Hospitality
• Social Media Marketing
• Marketing Strategy
• Public Relations
• Digital Marketing
• Project Management
• Brand Strategy
• Marketing Campaigns

Education

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Post graduate professional degree in MarketingCIM | The Chartered Institute of Marketing
Sep 2015 - Oct 2018Malta
Degree in Professional Marketing (Digital Marketing) Award in Strategic Marketing. Award in Digital Marketing. Award in Mastering Metrics. Certificate in Professional Marketing (Digital Marketing) Award in Marketing. Award in Integrated Marketing Communications. Award in Digital Marketing.