Mercedes Campo Fominaya

Deputy Manager

  • LocationUnited Kingdom

About me


A well mannered, responsible and pro-active Marketing Assistant with 3 years experience in B2B and B2C. Smart and hard-working person who possess the necessary enthusiasm to adapt herself to different environments and challenges with an ability to work as a valued team member or individually, whilst maximizing results and achieving goals accurately. Working as a Deputy Manager has given me the opportunity to develop a blend of professional expertise in Fashion Retail and broadened my organizational skills and product knowledge. Proven performance and ability in Marketing Strategy and Sales besides a Spanish native level and Navision skills make me a valuable asset to your company.



  • Fashion
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Events PR
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Communications
  • Office
  • Powerpoint
  • Word

Work history


Marketing & Communication Assistant

EBIR Iluminación

Aug 2013 - Dec 2013
  • Definition of the Communication Plan according to the Marketing strategy. Contact with the Media. Elaboration of Press releases and Newsletters. Clipping. Organization of technical seminars and workshops. Sales & Administration support. Organization of fair trades. Definition of the communication material & merchandising. Redesign the Intranet platform and support the HR Department in internal actions


Event Coordinator for the Launchment of the new Citröen DS3


Jan 2013 - Feb 2013
  • Coordination and management of hostesses and drivers (team of 30 people). Definition of the agendas and monitoring the planification and timings established. Management and supervision of the wellcome area ensuring Citröen high standars of quality. Elaboration of activity reports and preparation of wellcome packs. Logistics Management of all marketing materials.


Marketing Assistant & Communication Responsible

IBC Solar

Feb 2010 - Nov 2012
  • Market research for a new business line of photovoltaic projects, SWOT analysis and definition of target groups and marketing strategies. Elaboration and implementation of the Premium Partners Program for providing marketing support to maximize the business growth and budgeting of installers. Market research for the new Spanish regulation of Self-consumption and Net-metering. Launchment of a new software which optimize small installations: elaboration of briefings, definition of strategies and organization of seminars and workshops. Presentation of new products in the Portuguese market. Definition of the Unique Selling Propositions and organization of a product presentation event in Lisbon. Set up key messages and definition of the content for brochures and advertising campaigns. Elaboration of positioning maps to relocate several products towards higher segments. Support the implementation of branding strategies. Sales support and Customer Service assistant for the Commercial Department. Conference calls with the headquarters to follow up actions and providing feedback.


Junior Marketing


May 2009 - Sep 2009
  • Mystery shopping analysis and elaboration of positioning maps. • Support the organization of trade fairs as Tranoi (Paris) or White Show (Italy). • Creation of the Look book for the brand "Lavand". Styling definition. • Support the initiative "Acció COPCA” (Consortium for Commercial Promotion of Cataluña) to promote the internationalization of local companies in fashion & textiles. • Definition of the web content. Identifying the key words. • Up to date customer database.



Marketing and Communication for Fashion Industry

University of Barcelona, Spain

Jan 2009 - Jul 2009


Business Management and Administration

University of Valencia Spain

Aug 2001 - Feb 2007
  • * Erasmus Grant during 10 months, in UK (University of Exeter -2005).