Since my professional start, I am an architect by formal education and branding experience and retail environments designer, brand activation, events, and exhibitions, by developing successful branding projects for corporate companies at a regional and global level.
My full dedication and a constant curiosity led me to research trends and tangible innovation to develop strategic projects towards enhancing brand experiences, getting through all phases of the process, from client liaising to complete implementation project.
My position as an architect gave me to develop my skills and experience at adding value to corporate companies. From designing strategies and customer journeys, trend and innovation research, analogic and digital experiences, stores, visual merchandising and touchpoints, environmental guidelines and retail manuals, architecture and FF&E, as well as company headquarters.
Currently, I am focusing on developing seamless experiences, from phygital, by fusing interactivity and robotics with a sensitive and analogic human point of view, applying service and inclusive design to deliver a bolder experience.
Work history
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Concept designer - Inclusive designMeer Noot
Buenos Aires, ArgentinaFreelance
For the last years, I research and focus on forming myself as an inclusive designer with the goal of developing and create accessible branded environments and experiences, following the aim to apply service design fundaments on spaces and installations design, either analogical or phygital. Thanks to my strong motivation, it is why I study and participate in interdisciplinary projects by apply robotics, interactivity, and kinetics on ambients and installations to enhance the artistic or branding experience. I find extremely stimulating researching and designing with new technologies, as a proposal on architectural space, sound, and music, audiovisual and electronic art, trendy materials at digital fabrication, altogether to create a whole new and differential
experience, towards a sense enhancer.
Bounce & Laugh
Idea creator & Concept Director - Interactive & Sensorial Experience art installation as a happiness enhancer, developed from laughter, based on neuroscience, robotics, spatial sound, and digital fabrication.
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Branding Experience Design DirectoBrand Factory
- Santiago, ChileFull Time
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Skills
- Commercial Interior Design
- Immersive Experience
- Project Design
- Concept Creating
- Strategic Branding
- Customer Journey
- Interactive Design
- Spatial Design
- 3D Design
- Event Branding
Education
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Interactive objects and spaces designSinestesia
Santiago, Chile
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Architecture & UrbanistUniversidad Catolica de Santa Fe
Santa Fe, Santa Fe Province, Argentina
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