My job at Cutture was to design bespoke, high-end event stationery. Events varied massively but wedding invites were the most common product. An average project would begin with extracting a brief from the client or planner. We would then create around 100 bespoke invitations usually of a 3D nature, complete with mulitiple print processes. I took all of my projects from concept to completion managing the client while also working alongside the in-house production team to create the finished piece. Our clients expected unique paper creations so we designed and created all pieces from scratch. As I would be managing my own designs alongside the clients’ expectations, this meant always working in 3D in my mind even while the designs remained 2D on the screen. All nets and artwork where finally hand-drawn and prepared by myself to the nearest 0.5mm, ready for the production team to take over and start creating. Jobs often meant I would go down to the workshop for a day and breakdown prototypes and the production process in order for them to create the final pieces.
Converting initial concepts and art direction into fully developed design layouts while working closely with all roles within the agency to produce high quality work to strict deadlines. After joining as a Junior Creative to a team of 15(ish), I grew with the company through two rebrands and a change of offices to the 40-or-so colleagues they had when I left. As we were a small, integrated agency I was given the chance to work with nearly every member of the team in the work I produced. This could be heads-down with the 3D team in creating award-winning stands; thinking up and producing engaging content with the social team; working within the creative team to deliver a vibrant new brand; or even alongside our own New Business team to grown our own client base.