Mia Shen

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Advertising
  • Marketing PR
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history

2014

Account Executive

Publicis Shanghai

Dec 2013 - Mar 2014
  • Mainly dealt with manuscript writing and executive job like making outdoor media materials and TVC recorders; Assisted customer manager (CM) complete design, and launch graphic design and outdoor advertising materials, and write strategic analysis and competitor reports, (mainly with SAIC Buick LaCrosse); Involved project: advertise for Buick LaCrosse regarding New Gentleman's Doctrines

2013

Account Executive

Leoburnett Shanghai

Jul 2013 - Dec 2013
  • Mainly in charge of implementation like completing the manuscript and making media materials; Assisted CM complete design, and launch graphic design and outdoor advertising materials, write strategic analysis and competitive product reports, and communicate with clients and the 3rd Party, (mainly with BC) Involved project: Bank of Communications (BC) 2013 micro film graphic materials, Master’s primary vision and outdoor materials, and cover of mid-year reports and B-day Cards layout and design for BC

2013

Project Executive

Possible, WPP Shanghai

Mar 2013 - Jul 2013
  • Assisted Project Manager complete strategy, sort product information, communicate with clients, and solve quality control (QC) problem, and main clients are Nike E-Commerce, Converse, Fendi China Involved project: primary vision design (summer and autumn edition) Converse E-Commerce (including OW and Tmall), strategy proposal and QC in setting up OW for Fendi China, QC for Nike OW (summer and autumn edition)

2013

Social Media Assistant

Mailman Shanghai

Jan 2013 - Mar 2013
  • Mainly assisted Social Media Manager to maintain and update the information on all SNS platforms such as weibo, official websites and twitter. Also translate the latest information and news between English and Chinese. Involved clients and projects: GMAT official website, American Airline (Mainly to Chinese market), Golden Coast Immigration and Premier league.

Education

2015

Creative Industry; Innovative Methods; Advertising Abilities; Social Media Management; Graphic Desig

London College of Communication

Aug 2014 - Apr 2015
  • SUSO Campaign (Outdoor campaign, poster and storyboard); Alice in wonderland 2016 movie project (Campaign, research, strategy and posters); PG tea (Ideas and posters); mainly focus on developing the intellectual abilities and gaining the relevant experience.

2014

Humanities and Social Science, Overview of World Cultural Industry, Overview of Media, Advertisement

Tongji 985 University

Aug 2010 - May 2014
  • Faculty of Humanities, Department of Culture Industry Management