Mainly dealt with manuscript writing and executive job like making outdoor media materials and TVC recorders; Assisted customer manager (CM) complete design, and launch graphic design and outdoor advertising materials, and write strategic analysis and competitor reports, (mainly with SAIC Buick LaCrosse); Involved project: advertise for Buick LaCrosse regarding New Gentleman's Doctrines
Mainly in charge of implementation like completing the manuscript and making media materials; Assisted CM complete design, and launch graphic design and outdoor advertising materials, write strategic analysis and competitive product reports, and communicate with clients and the 3rd Party, (mainly with BC) Involved project: Bank of Communications (BC) 2013 micro film graphic materials, Master’s primary vision and outdoor materials, and cover of mid-year reports and B-day Cards layout and design for BC
Assisted Project Manager complete strategy, sort product information, communicate with clients, and solve quality control (QC) problem, and main clients are Nike E-Commerce, Converse, Fendi China Involved project: primary vision design (summer and autumn edition) Converse E-Commerce (including OW and Tmall), strategy proposal and QC in setting up OW for Fendi China, QC for Nike OW (summer and autumn edition)
Mainly assisted Social Media Manager to maintain and update the information on all SNS platforms such as weibo, official websites and twitter. Also translate the latest information and news between English and Chinese. Involved clients and projects: GMAT official website, American Airline (Mainly to Chinese market), Golden Coast Immigration and Premier league.
SUSO Campaign (Outdoor campaign, poster and storyboard); Alice in wonderland 2016 movie project (Campaign, research, strategy and posters); PG tea (Ideas and posters); mainly focus on developing the intellectual abilities and gaining the relevant experience.
Faculty of Humanities, Department of Culture Industry Management