Work history
Account Executive
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Mainly dealt with manuscript writing and executive job like making outdoor media materials and TVC recorders;
Assisted customer manager (CM) complete design, and launch graphic design and outdoor advertising materials, and write strategic analysis and competitor reports, (mainly with SAIC Buick LaCrosse);
Involved project: advertise for Buick LaCrosse regarding New Gentleman's Doctrines
Account Executive
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Mainly in charge of implementation like completing the manuscript and making media materials;
Assisted CM complete design, and launch graphic design and outdoor advertising materials, write strategic analysis and competitive product reports, and communicate with clients and the 3rd Party, (mainly with BC)
Involved project: Bank of Communications (BC) 2013 micro film graphic materials, Master’s primary vision and outdoor materials, and cover of mid-year reports and B-day Cards layout and design for BC
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Skills
- Advertising
- Marketing PR
- Excel
- Office
- Photoshop
- Powerpoint
- Word
Education
Creative Industry; Innovative Methods; Advertising Abilities; Social Media Management; Graphic Desig
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SUSO Campaign (Outdoor campaign, poster and storyboard); Alice in wonderland 2016 movie project (Campaign, research, strategy and posters); PG tea (Ideas and posters); mainly focus on developing the intellectual abilities and gaining the relevant experience.
Humanities and Social Science, Overview of World Cultural Industry, Overview of Media, Advertisement
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Faculty of Humanities, Department of Culture Industry Management