About me

Shropshire-based illustrator specialising in children's books, character design and (cute) patterns. Licensed designs for brands including Lucy & Yak. As well as being experienced in graphic and digital design, with over 8 years industry experience.

PostsProjectsExperienceTeam

Projects

• Lucy & Yak designer collaboration• Licensed pattern to be used on a pair of limited-edition dungarees • Prepared artwork to spec to be printed sustainably on 1000s of products
• The Girl Who Said NO!• Project created as part of an 'Illustrating for Children's Book' course lead by industry-renowned 'Make Art That Sells' • Character design and development • Spread design • Front-cover design
• Alphabet Art• Concept and art direction for 26-video series teaching children how to write letters of the alphabet (and to learn animal facts along the way!) • Art directed complete look and feel • Worked with junior members of the team to create digital assets for animation • Provided voice over and appeared in the videos
• Branding and packaging for artisanal brand• Developed identity system to work across a range of products • Designed product-packaging, postal-packaging and digital assets • Digitised selection of designs to work cohesively across brand identity
• Jake and Jasmine to the Rescue• Design and art direction for the charities' 2nd children's book title • Helped source and worked closely with external illustrator to produce artwork for 36pp • Provided illustrator with mockups and sketch concepts for front cover and spreads
• Impact Report 2015/2016• Design, illustration, artworking and production for National Deaf Children's Societies' Impact Report • Designed with a 'young-person takeover' concept; the children's scrapbooks were scanned and art assets were retouched and utilised throughout the report • Nominated for an industry award

Work history

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Art DirectorMarcoPolo Learning
Jun 2017 - Jun 2021London, United KingdomFull Time
• Lead and task-managed a multidisciplinary creative team • Helped develop a total rebrand and lead the internal/external rollout • Art direction for marketing campaigns, product features and animation/video • Designed and produced assets for a large variety of purposes, including games, animation, print and web
Graphic DesignerNational Deaf Children's Society
Apr 2016 - May 2017London, United KingdomFull Time
• Helped to develop and implement a total rebrand • Created identities for various sub-brands • Design and art direction for children's picture books • Design and production for various corporate literature (including the annual 'Impact Report' which was nominated for an industry award) • Design and artwork for magazine publications • Established a new art-style and created assets for a set of contemporary British Sign Language fingerspelling illustrations

Skills

• Illustration
• Graphic Communication
• Graphic Design
• Branding Design
• Branding Identity
• Marketing Design
• Artworking
• Layout Design
• Book Design
• Web Design

Education

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BA (hons) Graphic CommunicationCardiff School of Art & Design
Aug 2010 - Jun 2013Cardiff, United Kingdom
Awarded First-Class Degree with Honours
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Art Foundation DiplomaShrewsbury College of Arts & Technology
Aug 2009 - Jun 2010Shrewsbury, United Kingdom
Passed with Distinction