MICHAEL AFRIFA // MA. IS A DIRECTOR, CAMERA OPERATOR AND VIDEO EDITOR BASED IN LONDON. ONE OF THE TWO CO FOUNDERS OF THE PRODUCTION HOUSE NO COLOURS , MICHAEL HAS WORKED EXTENSIVELY THROUGHOUT THE INDUSTRY LEADING HIM ALL OVER UK, EUROPE AND THE WORLD, COMMISSIONED TO WORK IN SUDAN, SARDINIA, SWITZERLAND AND PARIS TO NAME BUT A FEW.
WITH OVER 10 YEARS EXPERIENCE IN THE INDUSTRY MICHAEL HAS BUILT A PROFESSIONAL PORTFOLIO.
HIS DIVERSE BODY OF WORK INCLUDES BUT IS NOT LIMITED TO LUCOZADE RIBENA SUNTORY, BRITISH COUNCIL AND THE GODFATHER OF GRIME, WILEY.
MICHAEL STRIVES FOR AN AUTHENTIC AND INTIMATE TONE IN ALL HIS WORK.
FOR FURTHER INFORMATION:
HELLO@MICHAELAFRIFA.CO.UK
Projects
Projects credited in
- True Nopal cactus water - Social AdsTrue Nopal cactus water tasked me with creating a fun new illustrated overlay identitiy for their social adverts. With their campaign theme of #Trueyou I created animated illustrations highlighting the inner goodness of the people enjoying True Nopal. I worked closely with the in-house team to complete ads for social and youtube.
- Ribena - Pick Your Own GigRibena unveiled a on-pack competition – 'Pick Your Own Gig' – which gave consumers the chance to win up to £200 of Ticketmaster vouchers and enabled up to 10,001 people to win a prize every day. My role was to create animated videos and stickers to be used on social media platforms, as well as illustrated still imagery for advertising purposes.
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Work history
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Co FounderNo Colours Ltd
United KingdomFreelance
• Receiving a brief, and an outline of footage and/or a shot list, script, or screenplay
• Assembling all raw footage, with camera shots either recorded or transferred onto video tape in preparation for inputting onto the computer
• Inputting uncut rushes and sound, synchronizing and storing them into files on the computer.
• Digitally cutting files to put together the sequence of the film and deciding what's usable
• Creating a rough cut of the programme/film and determining the exact cutting for the next and final stages
• Reordering and fine-tuning the content to ensure the logical sequencing and smooth running of the film/video.
• Creating mood boards/concepts for editorials & advertorial
Skills
- Film
- Music Videos
- TV Film Commercial
- Camera Operation
- Digital Video
- Directing
- Video Editing