Michael Black
Available

Michael Black

CreativeUnited Kingdom
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16

Connections
Pip Jamieson
Sally Pendleton
Tegan Price
Michael Black
Available

Michael Black

CreativeUnited Kingdom
Projects
  • Twisted Fire Starter
    Twisted Fire StarterModel making and poster design for a short piece of new-writing, exploring themes of climate change and protest.
  • Bar in a Box
    Bar in a BoxTwo short clips for a television spot about a beer gift box delivery service. My role was to project-manage their launch, liaising directly with the Bar in a Box team, drafting the voice-over script, before an in-house video production team shot the footage. The aim was to bring the 'bar atmosphere' to life with some dynamic close-up shots exploring the textures of various alcoholic beverages. We also included some bundle packshots to help make clear the contents of each box.
  • Cafe Violet
    Cafe VioletA personal project, hand drawn and animated in Procreate.
  • Tempo Nutrition
    Tempo NutritionAdapting existing branding for Tempo Nutrition to a live television spot. My role involved project managing their launch - liaising with Tempo directly, creating explainer graphics in Photoshop, and supporting a video shoot with Tempo's brand ambassador Sally Gunnell.
  • Sláinte (Good-Health)
    Sláinte (Good-Health)Illustration and type layout for a short film poster.
  • Bosch DIY Tools
    Bosch DIY ToolsGraphics and video content for various television spots about a range of Bosch DIY products. My role was to project manage each of these products before they made it to air: liaising directly with account managers, drafting voice overs as well as assisting on shoots with the in-house video production team. For the graphics, I reformatted their pre-existing branding to suit a live television format.
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Work history
    I
    I
    Creative DeveloperIdeal Shopping Direct
     - Peterborough, United KingdomFull Time
    Project-managing the creative support for over 100 new products and brands launching on a television shopping channel that broadcasts live in HD daily across Freeview, online, ITV & STV. Compiling creative treatments detailing all relevant creative materials including web copy, video content, on-screen graphics & photography. Liaising directly with external suppliers to source and create engaging marketing assets including product & lifestyle imagery, brand/product information & video content. Managing and navigating databases & media management servers. Communicating with the commercial team to understand upcoming products, timescales & business expectations. Ensuring all information provided is accurate, trustworthy and compliant with Advertising Standards Authority regulations, with support from the Quality Assurance team. Copywriting, and script writing for voice-overs. Working with video producers and post-production teams to create product and brand related video content. Video highlights playlist available here: https://youtube.com/playlist?list=PLmSosiSkaBNEIGsb1cwUoawcpkgaGSmP2 Understanding a wide variety of consumer product categories including technology, gardening, DIY, interiors, beauty, fitness, cleaning, jewelry & kitchen. Highlighting key product USPs. Ensuring branding is kept within suppliers’ brand guidelines whilst tailoring them to the target audience of Ideal Shopping Direct. Awareness of a 24/7 broadcast schedule and working to tight deadlines.
    I
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    Trainee Live Graphics OperatorIdeal Shopping Direct
     - Peterborough, United KingdomFull Time
    Daily graphic support for live HD broadcast across 3 television channels broadcasting in UK and US, including a nightly simulcast on ITV. Proficiency in Adobe Creative Cloud, focusing on Photoshop and Illustrator. Ensuring information is presented clearly and in an approachable style. Customised graphic support for paying third-party advertisers, altering the look and feel of the shows to match their branding tone of voice. Inputting data to custom-built broadcast software. Responding to quickly changing broadcast schedules, with regular urgent deadlines. Multi-tasking across multiple projects. Communicating via email, phone, Microsoft Teams and in-person. Fulfilling requests from various departments for graphic support including creative development, commercial teams, retail partnerships, production & marketing. Collaborating as part of a small team. Creating and maintaining design templates for use by the whole team. Acting as a point of contact for colleagues on part-time shift patterns. Maintaining a wider awareness of current design trends.
Skills
  • Graphic Design
  • Illustration
  • Project Management
  • Photography
  • Animation
  • Printmaking
  • Adobe Creative Suite
  • Web Design
  • Copywriting
  • Artworking
Education
    U
    U
    BA (hons) IllustrationUniversity of Edinburgh
     - Edinburgh, United Kingdom