Projects
- Bar in a BoxTwo short clips for a television spot about a beer gift box delivery service. My role was to project-manage their launch, liaising directly with the Bar in a Box team, drafting the voice-over script, before an in-house video production team shot the footage. The aim was to bring the 'bar atmosphere' to life with some dynamic close-up shots exploring the textures of various alcoholic beverages. We also included some bundle packshots to help make clear the contents of each box.
- Bosch DIY ToolsGraphics and video content for various television spots about a range of Bosch DIY products. My role was to project manage each of these products before they made it to air: liaising directly with account managers, drafting voice overs as well as assisting on shoots with the in-house video production team. For the graphics, I reformatted their pre-existing branding to suit a live television format.
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Work history
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Creative DeveloperIdeal Shopping Direct
- Peterborough, United KingdomFull Time
Project-managing the creative support for over 100 new products and brands launching on a television shopping channel that broadcasts live in HD daily across Freeview, online, ITV & STV.
Compiling creative treatments detailing all relevant creative materials including web copy, video content, on-screen graphics & photography.
Liaising directly with external suppliers to source and create engaging marketing assets including product & lifestyle imagery, brand/product information & video content.
Managing and navigating databases & media management servers.
Communicating with the commercial team to understand upcoming products, timescales & business expectations.
Ensuring all information provided is accurate, trustworthy and compliant with Advertising Standards Authority regulations, with support from the Quality Assurance team.
Copywriting, and script writing for voice-overs.
Working with video producers and post-production teams to create product and brand related video content.
Video highlights playlist available here:
https://youtube.com/playlist?list=PLmSosiSkaBNEIGsb1cwUoawcpkgaGSmP2
Understanding a wide variety of consumer product categories including technology, gardening, DIY, interiors, beauty, fitness, cleaning, jewelry & kitchen.
Highlighting key product USPs.
Ensuring branding is kept within suppliers’ brand guidelines whilst tailoring them to the target audience of Ideal Shopping Direct.
Awareness of a 24/7 broadcast schedule and working to tight deadlines.
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Trainee Live Graphics OperatorIdeal Shopping Direct
- Peterborough, United KingdomFull Time
Daily graphic support for live HD broadcast across 3 television channels broadcasting in UK and US, including a nightly simulcast on ITV.
Proficiency in Adobe Creative Cloud, focusing on Photoshop and Illustrator.
Ensuring information is presented clearly and in an approachable style.
Customised graphic support for paying third-party advertisers, altering the look and feel of the shows to match their branding tone of voice.
Inputting data to custom-built broadcast software.
Responding to quickly changing broadcast schedules, with regular urgent deadlines.
Multi-tasking across multiple projects.
Communicating via email, phone, Microsoft Teams and in-person.
Fulfilling requests from various departments for graphic support including creative development, commercial teams, retail partnerships, production & marketing.
Collaborating as part of a small team.
Creating and maintaining design templates for use by the whole team.
Acting as a point of contact for colleagues on part-time shift patterns.
Maintaining a wider awareness of current design trends.
Skills
- Graphic Design
- Illustration
- Project Management
- Photography
- Animation
- Printmaking
- Adobe Creative Suite
- Web Design
- Copywriting
- Artworking
Education
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BA (hons) IllustrationUniversity of Edinburgh
- Edinburgh, United Kingdom