About me
A versatile, capable and self-motivated designer with over 21 years of commercial experience. For the past 12 years, a Creative Traffic Manager, Studio Manager, Creative Director, Art Director, Creative Designer and a Senior Designer for a publishing firm and two large publishing corporations. Worked on an international monthly business magazine, several supplements, annual publications, a country lifestyle magazine and a international book publishers.
The director and founder of Fresh Focus Studios Ltd and have produced a Creative Project Management SaaS software Studio Organiser, that provides a streamlined, productive and scalable process into any creative environment.
Roles have involved page layouts, designing and updating websites, marketing design, design solutions for clients and company, implementing reliable archiving systems, commissioning photographers, directing product and fashion photography, plus designing and processing of advertisements. As an art director, responsible for preparing and managing budgets and creative teams up to 17 persons.
Projects
- Studio Organiser (SaaS)Gave myself the task of creating a streamlined workflow for teams struggling with managing their creative projects and collaborating in one space. With so many project management softwares that aren't aligned with supporting a E2E creative process Studio Organiser provided a solution to support those very needs. Studio Organiser supports everything from creating a structured brief, scheduling and assigning work, to collaborative design to asset management.
- Collaboration ProjectStudio Director and Art Director for collaboration promotion for an exclusive line of phone cases with fashion brand Liberty London. Working with the product design team, graphic design team, marketing team and client to create a cohesive vision that resonated with the target audience. The campaign included packaging design, store design, Christmas window design at the flag-ship store and social media promotions.
- London. The Cookbook.Lead the creative concept for this book, and managed the creative process from concept through to completion. Planned and organised all food and street photography. Created template for the entire book for a designer to follow, managed the print process from initial concepts, through to mass production.
+ View all
Work history
Creative Traffic ManagerAfiniti LLP
London, United KingdomFull Time
• Creative Director on award winning Change Management internal communications for global corporations. Managing all creative work from concept through to delivery.
• Implemented project scheduling and planning workflow to support project teams.
• Helped appoint, establish and grow a strong internal design team with freelance design support.
• Work closely with the project leads to negotiate achievable delivery timelines.
• Lead creative workshops with clients to establish effective creative strategies.
• Oversee the creative process and managing the design resources day-to-day, including our team of creative directors, graphic designers, editors, voiceover artists, animators and illustrators.
DirectorFresh Focus Studios
London, United KingdomFull Time
Fresh Focus offers a service for creative studios that are experiencing workflow issues, team motivation and project planning. Re-organising studios to help avoid costly delays that can jeopardise deadlines.
With a combination of Agile Scrum techniques developed over 20 years of experience in the design industry, by listening and analysing a studio's current workflow system, resource planning, and creative strengths Fresh Focus will build a more productive, collaborative process to help you achieve your goals.
Introducing an online Creative BPM software called Studio Organiser, which is available on a monthly online subscription. This BPM is designed to build an agile, streamlined, productive, and scalable process into any creative environment.
Fresh Focus offers a full 360º service from planning, to scheduling, from design concept to full print and production management.
Publishing house in need of freelance out-of-house design? Fresh Focus can offer design and artworking services.
Fresh Focus offers a full 360º service from planning to scheduling, from design concept to full print and production management.
Skills
- Creative Art Direction
- Creative Direction
- Graphic Design
- Adobe Graphics
- Typography
- Software Development
- Brand Strategy
- Creative Strategy
- UX Strategy
- Studio Management
Awards
I
I
Best Engagement CampaignInstitute of Internal Communication Awards
The program was to achieve a Positive Mindset Shift across a Complex Global Audience to drive clinical trial excellence. The campaign comprised several mini animations, creation of a fun character who represented a mascot for the initiative, an engaging intranet site for the audience to be informed and to train.I
I
Best Video/AnimationInstitute of Internal Communication Awards