Michael Chivers

Michael Chivers

Creative DirectorLondon, United Kingdom
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Claire Adams
LANRE OGUNDE
Sunalika Jain
Michael Chivers

Michael Chivers

Creative DirectorLondon, United Kingdom
About me
A creative director with a 12-year background in earned storytelling.
Projects
  • Smile Train Beauty in Every Smile
    Smile Train Beauty in Every SmilePHOTOGRAPHER CAPTURES THE ‘BEAUTY IN EVERY SMILE’ – AFTER CLEFT CHARITY FINDS A THIRD OF PEOPLE WITH A FACIAL DIFFERENCE HAVE BEEN DISCRIMINATED AGAINST & A QUARTER BULLIED. Smile Train UK collaborate with photographer Fanny Beckman to capture a series of unfiltered smiles from twelve cleft-affected Brits, and launch them in a powerful exhibition in London’s South Bank (from 5 to 7 October)
Work history
    T
    T
    Creative DirectorThe PHA Group
    London, United KingdomFull Time
    Setting up The PHA Group’s creative function/department to amplify earned storytelling across different formats, experience and platforms.
    Edelman - London logo
    Edelman - London logo
    ACDEdelman - London
     - London, United KingdomFull Time
    BRAND EXPOSURE: Chanel, Balmain, Starbucks, Heineken, Samsung, Comfort (Unilever) HSBC, Instagram, Meta, WhatsApp, Shell, GSK, Strongbow, Compare The Market, LIDL, Mars Petscare & Mars Inc. ROLE: - Senior creative helping shape Content Labs offering (in London & across EMEA), inc; process and offering, inc; internal / external sell - Resourced senior creative working across practice on a mixture of fast turn-around projects, big campaigns and new business (+ other internal creative needs e.g. pitch intro videos) - Ensures creative platforms and ideation remains earned centric, can appeal to target audiences and satisfy the client’s business and comms objectives - Retained creative on Heineken and Chanel: ongoing support working closely with account and client teams - Retained creative counsel for Edelman's EE (employee engagement) team OTHER RESPONSIBILITIES: - Earned media champion: creator of an earned media syllabus (tools and framework) rolled out across Brand, Shell and Unilever + host for earned brilliance surgery session: open door workshop sessions to problem-solve around challenging briefs - Media Trust charity partner, partaking in the annual digital comms programme - charities: Future Men (2022), Making the Leap (2021)
Skills
  • Public Relations
  • Creative
  • Creative Campaigns
  • Creative Concepting
  • Creative Concept
  • Creative Consultation
  • Creative Content
  • Creative Consulting
  • Creative Consultancy
  • Creative Concepts
  • Brand Activation
  • Brand Awareness
  • Brand Building
  • Brand Campaigns
  • Content Consultant
  • Content Creation
  • Content Delivery
  • Strategy
  • Strategy Consulting
  • Strategy Development
  • Brand Strategy
  • Campaign Strategy
  • Channel Strategy
  • Storytelling
  • Brand Storytelling
  • Creative Storytelling