About me
A creative director with a 12-year background in earned storytelling.
Projects
- Smile Train Beauty in Every SmilePHOTOGRAPHER CAPTURES THE ‘BEAUTY IN EVERY SMILE’ – AFTER CLEFT CHARITY FINDS A THIRD OF PEOPLE WITH A FACIAL DIFFERENCE HAVE BEEN DISCRIMINATED AGAINST & A QUARTER BULLIED. Smile Train UK collaborate with photographer Fanny Beckman to capture a series of unfiltered smiles from twelve cleft-affected Brits, and launch them in a powerful exhibition in London’s South Bank (from 5 to 7 October)
Work history
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Creative DirectorThe PHA Group
London, United KingdomFull Time
Setting up The PHA Group’s creative function/department to amplify earned storytelling across different formats, experience and platforms.
ACDEdelman - London
- London, United KingdomFull Time
BRAND EXPOSURE: Chanel, Balmain, Starbucks, Heineken, Samsung, Comfort (Unilever) HSBC, Instagram, Meta, WhatsApp, Shell, GSK, Strongbow, Compare The Market, LIDL, Mars Petscare & Mars Inc.
ROLE:
- Senior creative helping shape Content Labs offering (in London & across EMEA), inc; process and offering, inc; internal / external sell
- Resourced senior creative working across practice on a mixture of fast turn-around projects, big campaigns and new business (+ other internal creative needs e.g. pitch intro videos)
- Ensures creative platforms and ideation remains earned centric, can appeal to target audiences and satisfy the client’s business and comms objectives
- Retained creative on Heineken and Chanel: ongoing support working closely with account and client teams
- Retained creative counsel for Edelman's EE (employee engagement) team
OTHER RESPONSIBILITIES:
- Earned media champion: creator of an earned media syllabus (tools and framework) rolled out across Brand, Shell and Unilever + host for earned brilliance surgery session: open door workshop sessions to problem-solve around challenging briefs
- Media Trust charity partner, partaking in the annual digital comms programme - charities: Future Men (2022), Making the Leap (2021)
Skills
- Public Relations
- Creative
- Creative Campaigns
- Creative Concepting
- Creative Concept
- Creative Consultation
- Creative Content
- Creative Consulting
- Creative Consultancy
- Creative Concepts
- Brand Activation
- Brand Awareness
- Brand Building
- Brand Campaigns
- Content Consultant
- Content Creation
- Content Delivery
- Strategy
- Strategy Consulting
- Strategy Development
- Brand Strategy
- Campaign Strategy
- Channel Strategy
- Storytelling
- Brand Storytelling
- Creative Storytelling