Work history
Editor
- Creating original fashion, beauty and entertainment content based on current events, future trends (using tools such as Buzzsumo) as well as historical data.
- Monitoring key traffic and readership data to derive appropriate strategies for growth.
- Establishing relationships with other publishers to nourish traffic exchange partnerships.
- Managing, cultivating and engaging communities on social media platforms.
- Setting up and maintaining an editorial content calendar by reviewing seasonal trend forecasts and working closely with industry contacts on potential story ideas.
- Leading a small team of editorial assistants, interns as well as freelance contributors; commissioning and editing their work.
- Collaborating closely with the POPSUGAR US and ShopStyle teams on various projects.
Assistant Buyer Shoes
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- Performed buying activities during sales campaigns for 90 DOS (style selection, composition of store assortments etc.) under time pressure in highly demanding environment.
- Prepared seasonal trend reports and competitor analysis based on strong knowledge of the European marketplace (acquired on field trips and via in-depth internet research).
- Produced and studied large numeric reports to inform and underpin buying decisions.
- Created collection training materials and presented it to senior management and store personnel proving excellent written and verbal communication skills.
- Allocated merchandise efficiently to increase profitability and satisfy local market needs.
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Skills
- Fashion
- Advertising
- Marketing PR
- Writing
- Author
- Copywriting
- Editing
- Journalism
- Blogs
- Online
- Blogging
- Features
- Media
- Popular Culture
- Photoshop
Education
Marketing Communications
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MA Marketing Communications