Michael Edelmann

Editor

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  • LocationUnited Kingdom

Skills

 

  • Fashion
  • Advertising
  • Marketing PR
  • Writing
  • Author
  • Copywriting
  • Editing
  • Journalism
  • Blogs
  • Online
  • Blogging
  • Features
  • Media
  • Popular Culture
  • Photoshop

Work history

Currently

Editor

Popsugar

Jul 2015
  • - Creating original fashion, beauty and entertainment content based on current events, future trends (using tools such as Buzzsumo) as well as historical data. - Monitoring key traffic and readership data to derive appropriate strategies for growth. - Establishing relationships with other publishers to nourish traffic exchange partnerships. - Managing, cultivating and engaging communities on social media platforms. - Setting up and maintaining an editorial content calendar by reviewing seasonal trend forecasts and working closely with industry contacts on potential story ideas. - Leading a small team of editorial assistants, interns as well as freelance contributors; commissioning and editing their work. - Collaborating closely with the POPSUGAR US and ShopStyle teams on various projects.

2013

Assistant Buyer Shoes

Gucci

Apr 2012 - Dec 2013
  • - Performed buying activities during sales campaigns for 90 DOS (style selection, composition of store assortments etc.) under time pressure in highly demanding environment. - Prepared seasonal trend reports and competitor analysis based on strong knowledge of the European marketplace (acquired on field trips and via in-depth internet research). - Produced and studied large numeric reports to inform and underpin buying decisions. - Created collection training materials and presented it to senior management and store personnel proving excellent written and verbal communication skills. - Allocated merchandise efficiently to increase profitability and satisfy local market needs.

2012

E-business Assistant

Lanvin

Aug 2011 - Mar 2012
  • - Creating original fashion, beauty and entertainment content based on current events, future trends (using tools such as Buzzsumo) as well as historical data. - Monitoring key traffic and readership data to derive appropriate strategies for growth. - Establishing relationships with other publishers to nourish traffic exchange partnerships. - Managing, cultivating and engaging communities on social media platforms. - Setting up and maintaining an editorial content calendar by reviewing seasonal trend forecasts and working closely with industry contacts on potential story ideas. - Leading a small team of editorial assistants, interns as well as freelance contributors; commissioning and editing their work. - Collaborating closely with the POPSUGAR US and ShopStyle teams on various projects.

2011

Wholesale Assistant

Herve Leger BCBG MAX AZRIA Group

Aug 2010 - Mar 2011
  • - Creating original fashion, beauty and entertainment content based on current events, future trends (using tools such as Buzzsumo) as well as historical data. - Monitoring key traffic and readership data to derive appropriate strategies for growth. - Establishing relationships with other publishers to nourish traffic exchange partnerships. - Managing, cultivating and engaging communities on social media platforms. - Setting up and maintaining an editorial content calendar by reviewing seasonal trend forecasts and working closely with industry contacts on potential story ideas. - Leading a small team of editorial assistants, interns as well as freelance contributors; commissioning and editing their work. - Collaborating closely with the POPSUGAR US and ShopStyle teams on various projects.

2010

Wholesale Assistant

Hugo Boss

Mar 2010 - Jun 2010
  • - Closely assisted account executives in the collection presentation to buyers of department stores such as Bloomingdales and Saks 5th Avenue. - Produced daily and weekly sales statistics with analytical excellence. - Interacted with key accounts on a daily basis attesting superior customer service skills.

Education

2015

Marketing Communications

University of Westminster

Jan 2014 - Jan 2015
  • MA Marketing Communications