Michael Elson
Available

Michael Elson

Data Analyst & Insight StrategistLondon, United Kingdom
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Michael Elson
Available

Michael Elson

Data Analyst & Insight StrategistLondon, United Kingdom
About me
Being released into the industry at the beginning of the digital transformation era, I have become versed in Agile creative processes and innovating on consolidated budgets with a strong focus on ROI. Whether for a full service campaign or for internal software adoption, I am in my element absorbing audience and data analysis insight to inform content strategy and media planning to reach ever Fragmented audiences and micro tribes.
Projects
  • Four Trailer - A Walk With Short FIlm
    Four Trailer - A Walk With Short FIlmPart 1 of our London based urban web series.
Work history
    VISU.AL logo
    VISU.AL logo
    Social & Digital DirectorVISU.AL
    London, United KingdomFull Time
    Heading up software adaption for clients and internal ops & directly managing a team of six to transform internal team to global hub of 75+ creatives in AR/VR, 4D/5D CGI, Animation & Vertical mobile first video. New client strategy pitches & ensuring performance driven marketing across all media platforms. Personally reduced CPA from £270 to £27 on a £150k pm media account. • TrainLine • Xbox • GVC • MusicBox
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    Influencer Community Growth ManageerAmazon/Twitch
     - Bristol, United KingdomFull Time
    Managing, growing and optimising four different influencer channels on Twitch and YouTube. Over 5 Million Unique views.
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Skills
  • CMS Management
  • Data Analytics
  • Content Strategy
  • Media Planning
  • Customer Journey
  • UX
  • Agile Development
  • Stakeholder Management
  • Production Co-ordination
  • Media Buying