About me
Well-versed in digital marketing strategies and knowledge, with the ability to increase brand awareness, improved customer leads and retention. A motivated self-starter, with strong attention to detail, analytic skills and has the ability to integrate into any team. I have 3 years’ worth of working experience in marketing, advertising and digital marketing. A recent postgraduate from the University of Portsmouth in Digital Marketing.
Bachelors degree holder from the University of Portsmouth in a Business and Management degree focused on Business, Management, Marketing, and Related Support Services.
Work history
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Digital Marketing ManagerMoja Marketplace
Accra, GhanaFull Time
- Develop and execute digital marketing strategies that align with business objectives.
- Led social media marketing efforts, resulting in a 40% increase in engagement across all platforms.
- Collaborate with cross-functional teams to launch successfully traditional marketing campaigns.
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Digital Marketing OfficerEmigoh Ghana LTD
- Accra, GhanaFull Time
- Lead social media manager for Yomi Yoghurt, a product of Emigoh. In charge of increasing the brand's following by creating and sharing content on its social media channels.
- Revising the strategy to help optimize the growth of Social Media Channels. Using both paid and organic media.
- Develop, implement and manage our social media strategy.
- Define the most important social media KPIs.
- Manage and oversee social media content, then measure the success of every social media campaign.
- Stay up to date with the latest social media best practices and technologies. Use social media marketing tools such as Later, Whataghaph, and Buffer. As well as editing software such as Canva, XGimp, and Lightroom. Experienced in using WordPress and Odoo.
- Collaborate with Marketing, Accounting, and Sales teams.
- Monitor user engagement and suggest content optimization
- Growing the brand's product availability digitally by working with e-commerce selling platforms.
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Skills
- Social Media Marketing
- Social Media Management
- Photography
- Customer Communication
- Digital Marketing
- Marketing
Education
Digital MarketingUniversity of Portsmouth
- Portsmouth, United Kingdom
Acquired a Distinction in my Digital Consultancy Project. This is my end of year project, which carries the most credits.
• Relevant Modules
o Digital Marketing Strategy
o Consumer Analytics and Insights
o Social Media Marketing
o User Experience