Michael Hernandez (Alcapone)

Michael Hernandez (Alcapone)

Creative DirectorLondon, United Kingdom
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Stanislava Baskova
Melissa Treviño
Ella Williams
Michael Hernandez (Alcapone)

Michael Hernandez (Alcapone)

Creative DirectorLondon, United Kingdom
About me
As a multidisciplinary professional with experience in various fields, I have developed diverse skills that enable me to approach problems from multiple angles. My background in digital marketing, events, and creative direction has given me the ability to think critically and creatively, and to bring a unique perspective to any project. I am highly adaptable and thrive in dynamic environments, and I have a track record of delivering results in fast-paced and high-pressure situations. A proactive and strategic-focused individual with a passion for continuous learning and personal development.
Projects
  • Creative Rooftop " Runway" London 2022
    Creative Rooftop " Runway" London 2022Diversity is the beauty of life. It is the rich tapestry of cultures, experiences, and perspectives that make up the fabric of our world. Diversity adds depth and flavor to our lives, enriching us with new ideas and ways of understanding the world. In a diverse society, we are exposed to a wide range of viewpoints and experiences, which helps us to develop empathy, understanding, and respect for others. It also allows us to learn from one another and grow as individuals. Whether it is the dive
Projects credited in
  • All the Emotions you could not See - fashion editorial
    All the Emotions you could not See - fashion editorial“ All the Emotions you could not See “ is a fashion photoshoot portraying the various layers a person comes with while exploring self-intimacy within the various personalities of a person. Credits: Team Photographer and Creative Director @simran_k_01 Photographer’s assistant @sir._.nick Movement Director @alcaponetatu Model @0rch1dblu3 Stylist @baldilokkkkks Mua @nataliaconceartistry
Work history
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    Cretive Director of eventsVie d'Artiste App
    London, United KingdomFull Time
    As a Creative Director, I could ideate manage and execute events correlated with different fields such as fashion, music, and art over the past three years, I have led a team of designers, writers, photographers, and other creatives to produce innovative campaigns and experiences for our clients. For fashion Events, I have worked on numerous photo shoots and runway shows, collaborating with stylists, models, and photographers to create striking visuals that capture our clients' brands' essence. I have also worked on product launches, creating marketing materials and messaging that help build buzz and drive sales. For music events, I have collaborated with artists, and record labels to create music videos, album art, and promotional materials that align with the artist's vision and brand. I have also worked on music, curating intimate live performances, and creating immersive experiences that engage fans and bring the brand to life. For the art events, I have worked on exhibitions, installations, and other experiences that showcase the work of emerging and established artists. I have collaborated with curators, galleries, and museums to create immersive experiences that engage audiences and promote the artists' work. Throughout my time as a Creative Director, I have emphasized the importance of collaboration, diversity, and innovation. I have worked to foster a culture of creativity and experimentation, empowering my team to push boundaries and explore new ideas. Through our work, we have helped our clients stand out in crowded markets and build meaningful connections with their audiences.
Skills
  • Project Management
  • Event Admin
  • Event Branding
  • Curation
  • Commercial Negotiation
  • Budget Negotiation
  • Contract Negotiation
  • Supplier Negotiations
  • Networking
  • Creative Advertising
Education
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    Business MarketingAnglia Ruskin University
    London, United Kingdom
    During my studies, I explored consumer behavior and how this affects market trends and a marketer’s choices. As part of this, I was looking into the psychological and sociological models behind consumerism to gain a broader sense of how and why we buy. I explored the principles of marketing, by developing my understanding of these core principles in the context of retail and experiences. Also, I get the chance to develop my entrepreneurial prowess, learning how to identify and exploit opportunities for new products or marketing opportunities. Moreover, I went a thorough understanding of strategic management and the importance of this discipline to help businesses achieve sustainable competitive advantage. Finally, drill down into sustainability, developing my understanding of environmentally, socially, and economically responsible businesses practice.