Michael Hutton

Michael Hutton

Conceptual Creative/CopywriterLondon, United Kingdom
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Michael Hutton

Michael Hutton

Conceptual Creative/CopywriterLondon, United Kingdom
About me
Hi! I’m Michael. A creative copywriter based in London. I help brands of all shapes and sizes condense their thoughts and simplify their words. I’m comfortable concepting and writing across the spectrum of modern media channels and have experience working for global brands such as Harley-Davidson, Persil, Panasonic and Eurosport.
Projects
  • Chocoholic
    ChocoholicDuring the first UK lockdown, Chocoholic was as a self-initiated brand development project to keep my mind busy and active. I wanted to create a chocolate brand that celebrated and empowered the enjoyment of something made to be enjoyed. There's so much guilt flying around these days that sometimes we need permission to enjoy the small things in life.
  • LCH Brand Campaign
    LCH Brand CampaignLCH (London Clearing House) wanted a brand campaign that gave them a renewed brand style and reaffirmed their position as the global leaders in pre and post-trade clearing. As part of the G&D team, I helped to develop the strategy and concept the idea before we commissioned the extremely talented Charlie Davis to produce a series of illustrations that set LCH apart from the rest of the financial world.
  • PeoplePerHour
    PeoplePerHourPeoplePerHour is an online platform that helps business owners connect with freelancers to complete tasks without the need for permanent overheads. Which is helpful if you’re a 10-year old orange juice magnate with no GCSEs.
  • Love Pork — Mix Up Midweek
    Love Pork — Mix Up MidweekWith the British public obsessed with chicken, Love Pork wanted a TVC that showcased pork as a versatile and quick midweek mealtime option. The TV campaign helped increase sales of pork loin medallions (sexy) by 117% from the previous year. Winner, winner, not chicken for dinner.
  • Dept. Cold Brew
    Dept. Cold BrewStrategy, copywriting and launch campaign for Department of Coffee and Social Affairs’ range of carbonated cold brew.
  • Posters from the Pandemic
    Posters from the PandemicA poster series I made to reflect the struggles many of us are facing/faced during the Coronavirus pandemic* *not all are from personal experience; particularly the stuff about my wife and my marriage
Projects credited in
  • AHDB Pork - Dad's Night - TVC
    AHDB Pork - Dad's Night - TVCAGENCY --- George & Dragon CREATIVES --- Ben Golding & Mikey Hutton PRODUCTION COMPANY --- Shield Films PRODUCER --- Gemma Hall DIRECTOR --- Bugsy Steel SERVICE COMPANY SOUTH AFRICA --- Moonlighting PRODUCER --- Suzanne Currie
Work history
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    Creative CopywriterGeorge & Dragon London
    London, United KingdomFull Time
    MullenLowe Group UK logo
    MullenLowe Group UK logo
    Creative CopywriterMullenLowe Group UK
     - London, United KingdomFull Time
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Skills
  • Copywriting
  • Sketch
  • Brand Analysis
  • Brand Campaigns
  • Branding
  • Copy Development
  • Advertising Copywriting
  • Conceptual Copywriting
  • Web Copywriting
  • Creative Copywriting
  • Squarespace
  • Adobe
  • Integrated Campaign
  • Digital
  • Print
  • Radio
  • OOH
  • Graphic Design
  • Art Direction
Education
    School of Communication Arts 2.0 logo
    School of Communication Arts 2.0 logo
    AdvertisingSchool of Communication Arts 2.0
     - London, United Kingdom
    Copywriting and Art Direction for Advertising
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    BA (Hons) Business ManagementSouthampton Solent University
     - Southampton, United Kingdom
    BA (Hons) Business Management