• With a qualitative background, I enjoy consumer insights and behaviour, market intelligence, competitor landscaping, analysis and harnessing emerging technology for business gain. • Personally interested in the future of retail, how brands are using voice assistance for consumer/B2B applications, chatbots and using machine learning to automate creativity. • Featured in the ‘'30 Most Creative Advertising People Under 30' by Business Insider in 2015, the "Top 100 UK Entrepreneurs" by CityAM in 2016, the AdTech Shift 100 by KPMG in 2017 and the "Top 50 in London Creative Tech" by TLA and the Creative Industries Federation in 2017. Latterly became the first Head of Digital for Contagious. • Built a respected profile starting out in digital PR in 2008 and now over 10 years comms experience which includes a blend of creative PR and advertising agencies, startups and large brands. Regular presenter/panellist at industry events around the world. • Experienced business writer, published in numerous online titles, as well as co-authoring a book on social media for businesses. • Can do challenger attitude and a startup mentality. I have proven this in setting up and running my own businesses since 2002. Also interested in: Market intelligence, competitor research, innovation, strategy, Nottingham Forest, emerging tech, sneakers, comms industry, Japanese food, advertising, fashion retail, pop art, voice assistance tech, product management, tennis, thought leadership, content creation, trends.
W/ Professional experience. Included a years internship at Hewlett Packard in Bracknell as a Market Analyst. Dissertation: A critical examination on social networking and its value to business.