About me
• With a qualitative background, I enjoy consumer insights and behaviour, market intelligence, competitor landscaping, analysis and harnessing emerging technology for business gain.
• Personally interested in the future of retail, how brands are using voice assistance for consumer/B2B applications, chatbots and using machine learning to automate creativity.
• Featured in the ‘'30 Most Creative Advertising People Under 30' by Business Insider in 2015, the "Top 100 UK Entrepreneurs" by CityAM in 2016, the AdTech Shift 100 by KPMG in 2017 and the "Top 50 in London Creative Tech" by TLA and the Creative Industries Federation in 2017. Latterly became the first Head of Digital for Contagious.
• Built a respected profile starting out in digital PR in 2008 and now over 10 years comms experience which includes a blend of creative PR and advertising agencies, startups and large brands. Regular presenter/panellist at industry events around the world.
• Experienced business writer, published in numerous online titles, as well as co-authoring a book on social media for businesses.
• Can do challenger attitude and a startup mentality. I have proven this in setting up and running my own businesses since 2002.
Also interested in:
Market intelligence, competitor research, innovation, strategy, Nottingham Forest, emerging tech, sneakers, comms industry, Japanese food, advertising, fashion retail, pop art, voice assistance tech, product management, tennis, thought leadership, content creation, trends.
Projects
- Burst Productions & Insights► Burst Productions were the short-form social video production specialists, creating video ads for Adidas, HTC, Samsung Mobile, Microsoft, Volvo, Deezer, Pepsi Max, Marmite, Vita Coco, Argos, IO, Zico, Post Office and a number of agencies. I also provided consultancy, training and workshops. Around 2 years in to this journey, I started to get interest from industry investors who liked what I was doing and shared my thinking in growing out the initial vision with Brandsonvine but now scaling it
Projects credited in
- Contagious Pioneers 2018 / The best and bravest agencies on the planetContagious is delighted to announce the Contagious Pioneers 2018 – our global ranking of the agencies that consistently set the standard for creativity, innovation and excellence in marketing. In order, the 2018 winners are: 1 Saatchi & Saatchi, London 2 McCann, Bucharest 3 Clemenger BBDO, Melbourne 4 CHE Proximity, Melbourne 5 Colenso BBDO, Auckland 6 Iris, London 7 HumanSeven, Paris [previously Les Gaulois] 8 TBWA\RAAD, Dubai 9 Impact BBDO, Dubai 10 Marcel, Paris The Contagious Pioneers list i6
- Contagious I/OContagious helps brands and advertising agencies understand and adapt to the ever-shifting landscape of marketing communications, consumer culture and technology. One of the major strands of this service before Made by Many worked with them was ‘The Feed’ - a paid-for website and weekly email configured for each client covering the most relevant innovative campaigns, technologies and trends.
Skills
- Digital Marketing
- Content Strategy
- Research
- Digital Advertising
- Content Analysis
- Social Media Advertising
- Data Analysis
- Entrepreneurship
- Creative Advertising
- Creative Content
- Startup Development
- Digital Content
- Content Advisor
- Market Research
- Market Analysis
Education
U
U
BA(Hons) Marketing and AdvertisingUniversity of Hull
- Hull, United Kingdom
W/ Professional experience. Included a years internship at Hewlett Packard in Bracknell as a Market Analyst.
Dissertation: A critical examination on social networking and its value to business.
Awards
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