Fun facts about me: - Mum calls me Michael but most people call me Mikey. - I hold an Australian passport - but have mixed English and Filipino heritage - (yet I still get called a Mexican). - I love all the exists within the arts & creative spectrum but am especially fond of film, photography and short form stories. - I can use (almost) all of Adobe's creative suite but prefer to stick to Premiere Pro, Photoshop and InDesign - I like wearing multiple hats, sometimes at once (producer, editor, writer, director) - I'm passionate about good design, nature & sustainability, equality & diversity and reducing my meat intake (but don't expect to see me at hippie rave). - Sometimes I wish I could teleport to a parallel universe where people aren't racist, sexist, classist or homophobic. - Social Media simultaneously kills me and gives me life. - Ayahuasca is overrated. I recommend Yoga instead. - Caffeine is my favourite drug but it hasn't become a problem... yet. Check out my square space site below with a bunch of my promos, some digital short form content that I also shot, produced and edited!Locked Pro Plan feature
- Designed and implemented new social media strategy across 400+ offices globally - Write, produce and publish engaging content across key channels - Educate internal stakeholders on social media best practice - Oversee marketing and communications coordinators managing regional social media accounts - Measure, analyse and report on key metrics to inform strategy - Manage paid social campaigns in-house - Collaborate with designers and external agencies on brand look and feel - Work closely alongside PR team on any press opportunities and crisis communications - Oversee community engagement and moderation
- Producing on-air promotional material for three distinct Nat Geo channels - Scriptwriting, editing and producing original content for digital and social media channels - Collaborating with Graphic Designers, Audio Engineers and Voice Over Artists to create on-brand promotional videos and materials - On location shooting, including interviewing members of public and talent - Contributing towards editorial ideas to build audience and engagement - Collaborating with key stakeholders and external partners/agencies for specific campaigns - Creating quality short-form digital content for several key campaigns and channel priorities - Delivering promos for Canon Australia’s joint project with Nat Geo, Tales by Light - Lead promo campaigns for global teams and re-version promos from other markets - Deliver digital content in real-time in response to daily trending articles, issues and stories, increasing user engagement - Shooting, producing and editing original content for digital platforms and channels to increase audience numbers
Digital Producer & Social Media Manager (Nestlé, Wonka, Smarties, Milo, KitKat and Uncle Tobys) Content creation – copywriting and design briefing, Community management & moderation, Facebook media (News Feed) and Social insights, analytics and reporting. Responsible for content plan ideation, planning, publishing, daily moderation and monitoring of social channels, Facebook News Feed advertising, liaising with Nestle brand teams, consumer services, legal, corporate affairs, and external resources. Ideation and writing of all status updates across assigned brands, in-line with each page’s social communications DNA, compiled into a content plan.