michael ruocco

senior ui designer

Lewes, United Kingdom
Locked Pro Plan feature

Projects credited in

About me

Digital designer that's worked on the very best, the award winning, the not-so award winning, the big, the small, the inbetween, the hours, amongst the shadow and the light, from there to here and back again for twenty five years. Experienced defining and designing the functionality and user experience for responsive designing for web/mobile/tablet and native iOS and Android apps. Experienced in Digital Typography and pixel perfection for for web/mobile/tablet and native iOS and Android apps. Experienced in wireframing, creating user profiles, character journeys and story telling. Experienced in Customer Experience, defining user journeys, proof of concept and working in Agile / Waterfall environments. Experienced. So, amnesia allowing, I've designed for Nike, Lloyds Bank, moo.com, Barclays Bank, Police, Airbus, Cadburys, Shell, John Lewis, Lego, Heineken, Scotchgard, Camel, Rothmans, JPS, 555, Benson and Hedges, Silk Cut and Gitanes Cigarettes, BAT worldwide, Virgin Mobile, Virgin Broadband, Boots, Natwest, RBS, Apple, Caterpillar, Porsche, Land Rover, Jaguar, Holsten Pils, The National Lottery, Vogue, Wetherspoons, McDonalds, Tesco, Nurofen, Sky, Posters for Film and Television, Seretide Pharmaceutical, PS2/PS3/Xbox Games, The Times/Guardian/Sun Newspapers, Ploom e-cigarettes, Currys, Dixons, Comet, PC World, Bacardi, Nescafe, Rolex, Penguin, John Lewis, Peugeot, Apple, Dulux, BT, Dell, Ladbrokes, lastminute.com, Rover, Ministry of Sound, KIA, Allinson, Saab, Asprey and Gerrard, Seasons Holidays, The EuroZone, Danone, Penguin Books, Dr Martens, Smirnoff, Bass, Drum Tobacco, Morgan Stanley Dean Witter, Smirnoff, Travel Inn, NSPCC, The Army, British Gas, Citroen, Peugeot. Nivea for men, Nestle, Metropolitan Police, Unilever, House of Fraser, Aviva, Apple, Camel Exhibitions, Virgin Airlines, Airbus, Aston Martin, Bentley, BAE, BA, Bacardi, Range Rover and probably, most definitely... quite a few others.


  • Advertising
  • Events
  • Film
  • TV
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • UI Design

People I’ve worked with

Companies I’ve worked with

  • AKQA


    • Design
  • Nike


    • Fashion and Textiles




London St Martin's

Feb 2009 - Feb 2011
  • United Kingdom
  • learning all aspects of storytelling, character, character arcs, dialogue, script writing, editing, beat point, act breakdown...