Michael Tarren

Lead Creative Producer

  • LocationLeeds, United Kingdom



  • Advertising
  • Marketing PR
  • Radio
  • TV Film Commercial
  • Production Management
  • Excel
  • Photoshop
  • Planning
  • Storyboarding Writing
  • Creative Art Direction
  • Video on Demand
  • Brief Writing
  • Budget Timeframe Management
  • Lead Creative
  • Copywrighting

Work history


Lead Creative Producer

Sky Betting Gaming

Sep 2015
  • In October 2015 I was promoted to plan & execute Broadcast Media, VOD & Cinema across all 7 of Sky Betting & Gamings products. My tasks involve: Leading the execution of advert refreshes, updates & new concepts in CGI & Live action for all Sky Betting and Gaming products. Creative Budget management of over £1.5 million for TV, Radio, Audio. Production Roadmapping & Copy Rotation management for TV across all products. Agency briefing including copywriting and creative guidance & direction in all briefs. Management of a Creative Producer and Assistant Producer. Being the main contact with Clearcast, Legal Teams and RACC on clearing adverts. Account management of our Production agency Fall of the Wall. Working with Designers, Marketers, Sound designers, Agencies, rights holders & Sky Talent. Working on outdoor activity including Football league Perimeter boards and video. Lead Creative on Live Action shoots included leading Photography.


TV Marketing Lead

Sky Betting Gaming

Jun 2014 - May 2015
  • Leading Production for TV, VOD and Radio working alongside Fall off the Wall, Mcgarrybowen, Tremor & MediaCom. Secondary to this I helped to manage Budgets and media scheduling for Vegas, Poker & Super 6 in 2014 & then Bet & Bingo in 2015 with the total value of £5 million in budget management. I also was part of a team that led TV Media buying, Scheduling, Budgeting, Reporting & Planning. From April 2015 - June 2015 I did the above tasks and TV Production for Sky Betting & Gaming fully, as maternity cover.


TV & Social Media Marketing Led

Sky Betting Gaming

Jun 2013 - Jun 2014
  • After University I took up a Marketing Graduate position at Sky Betting and Gaming in the Acquisition & Media. From day one my role was changed to a more permanent role with tasks including: - Leading Social Media account across products with the aim of acquiring new customers on social platforms alongside the creation of existing customer content for SEO. - Managing a £250,000 budget across products on Facebook and Twitter. - Producing the reactive creative that Sky Bet use today with editable PSD templates. - Working closely with Account Managers from Facebook, Twitter, Adobe and SocialMoov. Integration of Social with TV campaigns using TVTY for Sky Bet following a PMD selection. - TV Lead to acquire Organic customers in the writing of briefs and media handling. - Development of over 40 adverts including brand lead spots & sponsorship idents. - Working with Sky Media & Mediacom in the scheduling and measurement of TV.



Marketing Management

Manchester Metropolitan University

Aug 2010 - Apr 2013