Seasoned account manager, former medical school student, part-time educator, and aspiring spin instructor with a knack for all things social, creative, and analytical. Also a former "kernel" at Popcorn, a Vancouver-based social media creative agency.
With a background in photography and biochemistry, I love being creative and analytical. As an Account Manager at Popcorn, I developed and executed social media campaigns for brands at both the local and national level. I am also a travel photographer who likes to share where to find the best macchiatos from around the world on my Instagram. I've also been interviewed by Roundhouse Radio about the genius marketing behind Taylor Swift's "Look What You Made Me Do."
Work history
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Digital Marketing Teacher AssistantRED Academy
- Vancouver, CanadaFreelance
As an alum at RED Academy, I provided lesson support for the lead digital marketing instructor.
*Mentoring students and providing feedback for class work
*Preparing and teaching digital marketing lessons in my areas of expertise, which includes: social media strategy, influencer marketing
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Account Manager / StrategistPopcorn
- Vancouver, CanadaFull Time
Clients include: Purdys Chocolatier, The City of Surrey (government), Haribo Canada, Samsung, Shangri-La Vancouver, Tourism Vancouver
Acting as the liaison between my team and the client to ensure a seamless experience across all touchpoints, my duties included:
* Managing client relations on a daily basis by attending discovery meetings, update meetings, and strategy presentations
* Identifying the needs of clients at update meetings and articulating requirements of deliverables in creative briefs to my team
* Preparing monthly content calendars for clients, which include: developing visual concepts, copywriting for social platforms, and community management
* Planning and executing social ad campaigns on Facebook and LinkedIn
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Skills
- Paid Social
- Google Analytics
- Instagram Advertising
- Client Services
- Digital Marketing
- SEO
- Social Advertising
- Social Analysis
- Social Campaign