Michaela Keates
Available

Michaela Keates

Events and Marketing ManagerHitchin, United Kingdom
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Michaela Keates
Available

Michaela Keates

Events and Marketing ManagerHitchin, United Kingdom
About me
I am an Events Manager with experience in planning and delivering exciting ideas from concept to production. These range from exhibitions and seminars, festivals and creative product launches to charitable and social events and celebration days, not forgetting to mention being part of the award winning Events and Marketing team that delivered Europe’s biggest ever electrical Live Broadcast event. I love the fast-paced, highly pressurised day to day tasks, managing projects simultaneously. I have a keen attention to detail with a creative flair and a real energy for this profession with a proven history of time management. I am able to work on my own initiative and evaluate situations rationally when it comes to making management decisions. I have good social and interpersonal skills, with a strong ability to interact positively with many diverse individuals at all levels.
Work history
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    Events and Marketing ManagerCertsure LLP
    Dunstable, United KingdomFull Time
    Certsure are a regulatory body for over 80% of the electrotechnical industry across the UK and Channel Islands. With regular updates to the wiring regulations, brings a responsibility to educate members on the changes. I am responsible for the full project management of various sized events both face to face and digital to ensure our members are kept up to date as well as to support the wider marketing strategy, marketing to potential new NICEIC and ELECSA members too. Jan 2020 - Present • Diversified the planned series of face-to-face events and delivered 27 webinars • Reached over 10,000 members and issued almost 40,000 CPD certificates • Direct line manager to Event Executive • Working to a slashed budget (due to Covid-19) • Full project management of external virtual exhibition(s) • Full management of digital marketing and web maintenance of event series • Development of podcast channel (not yet live) • Development of YouTube content (not yet live) Sept 2017 – Dec 2020, Events and Marketing Executive • Project management of all roadshow exhibition (28 in 2018) events. Hosting to 20+ exhibitors and 150-300 delegates per show. • Project management of 9 tradeshow exhibitions a year, including stand design and all marketing. • Operations, logistics and onsite event management for all key projects, including staff management • Direct line manager to Event Assistant • Working to a yearly budget of £400k+ • Target, develop and maintain sponsorship and professional working relationship with exhibitors and suppliers to grow reputation and profitability. Sponsorship Revenue of £240K+ in 2019/20 with an increase by 38% on 2018/19 • Working in partnership with external event agency Redactive on tradeshow exhibitions. Hosting to 20+ exhibitors and 500-800 delegates per show. • Event support and venue management on award winning world first live broadcast event for the Industry. 2018 B2B Events, saw over 15K+ electricians face to face, across 80 Venues
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    Events AssistantPolar Black Events
     - London, United KingdomInternship
    Polar Black Events is a premier creative events and production agency specialising in the luxury industry known for their bold creativity, meticulous attention to detail and flawless execution on site. I have built up a fantastic creative events portfolio working across multiple projects with some amazing clients, brands, venues and suppliers with Polar Black; • Moet Hennessy - Launch of the new Extra Brut Extra Old Veuve Clicquot Champagne at the Southbank Tower Penthouse - Veuve Clicquot's 2017 Business Woman Awards at Claridge’s - Ardbeg's Annual Ardbeg day at The Greenwich Yacht Club • Mont Blanc's Black and White Week at 1 Belgravia • Shearman and Sterling's Private Equity Event at National Gallery • Cadogan Estates Chelsea in Bloom store front competition around Chelsea
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Skills
  • Event Management
  • Event Planning
  • Charity Event
  • Immersive Production
  • Project Management
  • Email Marketing
  • Digital Marketing
  • Social Media Marketing
  • Website Development
  • Marketing
Education
    CIM Professional Diploma in Event Management and Marketing
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    Cache Level 3 Childcare Learning and Development
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Awards
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    Innovation - New Product/Service. Cinema Live Event, a world first for the construction sectorCIM Marketing Excellence Awards
    Highly Commended
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    Chairs Award - Cinema Event Live, Europes biggest ever electrical eventCIM Marketing Excellence Awards
    Winner
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