Creative Director & Strategic Design Lead
Dynamic and results-driven Creative Lead with over a decade of experience transforming print and digital media through visionary art direction, strategic planning, and expert team leadership. With a proven track record of spearheading high-impact, award-worthy campaigns, I specialise in elevating brand narratives and crafting compelling visual stories that resonate across platforms. Mastering the full production cycle from concept to print-ready files, I bring deep expertise in Adobe Creative Suite, UX/UI design, and digital adaptation. My relentless pursuit of creative excellence and innovative solutions consistently sets new standards for quality and engagement. Simply put — I’m the creative force your team needs to stand out and lead the market.
Projects
- Weekend Magazine - Daily Mail - Saturday TV Listings and Entertainment Magazine SupplementLed the creative direction and end-to-end production of Weekend magazine, from concept to final print-ready files. I worked seamlessly with editorial teams, production staff, designers, and freelancers, ensuring smooth collaboration and timely delivery of high-quality content. With a deep understanding of colour theory, typography, and layout, I provided strategic design insights while resolving any production challenges, delivering consistently impactful visuals.
Projects credited in
- Mail Plus: an interactive daily edition for iOS and AndroidIn 2013 I was part of the launch team for Mail Plus, an ambitious, experimental daily format for tablets. It was my job to help convert the print edition into an immersive touchscreen experience, adapting and enhancing its content with fresh display copy, sidebars and in-depth picture galleries – all before the newspaper hit the stands the next day. For this I worked closely with a design team to maintain a slick, modern feel and with colleagues in tech to add interactive features in Adobe DPS.
Work history
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Art DirectorAssociated Newspapers Ltd.
London, United KingdomFull Time
Highly skilled and experienced Art Director with a proven track record of directing and executing diverse creative briefs for Weekend magazine. Proficient in creating compelling design elements for publication while managing a team of designers and freelancers. Demonstrated ability to oversee the entire workflow of a weekly magazine, from concept and design to pre- and post-production, while consistently meeting strict deadlines. Collaborative and effective communicator, working closely with the Editor and the magazines editorial team to ensure outstanding design, meticulous picture selection, and efficient production schedules.
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Digital Design ConsultantDMG Media
- London, United KingdomFull Time
In 2012, I collaborated with a team of designers, journalists, and developers to launch a 180-page interactive edition of the Daily Mail titles using Adobe Digital Publishing Suite. Based on customer feedback in 2013, our goal was to create a digital product that differentiated itself from our sister brand, Mail Online. To achieve this, we transitioned to a PDF-based edition and developed a web responsive digital story view that could be accessed on various platforms.
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Skills
- Art Direction
- Editorial Design
- Creative Conceptualisation
- Campaign Concept
- Magazine Design
- Adobe Create Suite
- Artwork Commissioning
- Colour Management
- Project Management
- Creative Strategy
Education
Digital Media MALondon Metropolitan University
London, United Kingdom
Awarded with Merit
Awards
Digital Media MALondon Metropolitan University
Merit award