Michal Hefer
Available

Michal Hefer

Art Director & Digital Design ConsultantLondon, United Kingdom
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Michal Hefer
Available

Michal Hefer

Art Director & Digital Design ConsultantLondon, United Kingdom
About me
As a creative lead with over 20 years’ experience in newspaper, magazine and digital design, I display a wide range of skills incorporating content creation, strategic thinking and project management. I have a collaborative relationship with senior editors, advising on editorial design strategies and providing creative input on a variety of design principles, whilst displaying a strong understanding of visual and communication design. By engaging daily with a cross section of the media production process, my knowledge and success in understanding the various aspects of the industry allows me to be a passionate and successful creative and mentor. My management skills allow for an organised, deadline driven creative process with both staff and external design teams, content creators, illustrators and photographers. I adopt a people-first approach and advocate an inclusive working place environment allowing for individual development.
Projects
  • Editorial Design
    Editorial DesignDaily Mail Weekend Magazine
  • Daily Mail Weekend Magazine
    Daily Mail Weekend Magazine'Our Great British £100,000 Treasure Hunt' Launch Edition
  • Daily Mail Weekend Magazine
    Daily Mail Weekend Magazine'The Future is Electric'
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Projects credited in
  • Daily Mail Plus
    Daily Mail PlusEach day saw a different features section so adaptability was key within this job role. Tasks included re laying out pages to best fit the tablet edition and quick retouching to get the best out of images when viewing on a digital device.
  • Mail Plus: an interactive daily edition for iOS and Android
    Mail Plus: an interactive daily edition for iOS and AndroidIn 2013 I was part of the launch team for Mail Plus, an ambitious, experimental daily format for tablets. It was my job to help convert the print edition into an immersive touchscreen experience, adapting and enhancing its content with fresh display copy, sidebars and in-depth picture galleries – all before the newspaper hit the stands the next day. For this I worked closely with a design team to maintain a slick, modern feel and with colleagues in tech to add interactive features in Adobe DPS.
Work history
    A
    A
    Art DirectorAssociated Newspapers Ltd.
    London, United KingdomFull Time
    D
    D
    Digital Design ConsultantDMG Media
     - London, United KingdomFull Time
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Skills
  • Art Direction
  • Editorial Design
  • Creative Conceptualisation
  • Campaign Concept
  • Magazine Design
  • Adobe Create Suite
  • Artwork Commissioning
  • Colour Management
  • Project Management
  • Creative Strategy
Education
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    L
    Digital Media MALondon Metropolitan University
    London, United Kingdom
    Awarded with Merit
Awards
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    L
    Digital Media MALondon Metropolitan University
    Merit award