About me
I’m a freelance Product Lead & Creative Strategist with 20+ years of experience in design.
My focus is always on the end-user, with strong commercial drive and the digital acumen to improve conversion. I love using techniques like persuasive and behavior design. When a concept feels right, I create prototypes to validate multiple hypothesis with real users.
I create innovative media concepts and strategies for independent and global companies to give their end-users the ultimate connective brand experience. I’m fascinated by minimizing the gap between the digital and the real world.
My international client portfolio includes eBay, Sonos, Soundcloud, Philips, Adidas, Heineken, KLM – Air France, Staples, ING, Rabobank, and ABN AMRO. I have also worked with, and for, agencies like Jungle Minds, Fabrique, Mobiquity, M2Mobi, Boomerang Create, Born05, and Informaat.
I’m interested in Design Language Systems, Health, Sustainability, the Internet of Things (IoT), and Unique personalized and segmented User Experiences. I work with every design tool available and methodologies such as Agile, Lean, Scrum, and even waterfall. I’m also an expert with communication and planning tools like Trello, Asana, Slack, and most Atlassian products.
Skills
- UX Strategy
- Product Design
- Business Strategy
- Design Leadership
- Design Thinking
- Interaction Design
- User-centered Design
- User Research
- Behavioural Design
- Persuasion
- Emotional Intelligence
- Augmented Reality
- Humour