Michel Farah
Available

Michel Farah

Strategic Design ManagerNew York, United States
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Michel Farah
Available

Michel Farah

Strategic Design ManagerNew York, United States
About me
I'm a Design and Strategy Manager with 13 years of professional experience both in-house and agency-side. During the first 8 years of my career, I advanced from a design intern to a senior designer at prominent branding agencies in Brazil. I have worked on various types of projects for a wide range of clients. In 2018, I transitioned to the tech industry, where I began working as a creative Manager. I built and led in-house creative and strategic teams, aimed at strengthening companies brands and products to achieve business goals. My recent experience working at fast-growing startups and traditional companies undergoing digital transformation has sharpened my ability to work efficiently with limited resources and maintain creative excellence. In march 2023, I moved from Brazil to NYC as a permanent resident (Green Card). I am legally authorized to work in the US without restriction.
Work history
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    Group Brand & Creative ManagerDotz
     - Brazil
    Dotz logo Group Brand & Creative ManagerGroup Brand & Creative Manager DotzDotz Jul 2021 - Feb 2023 · 1 yr 8 mosJul 2021 - Feb 2023 · 1 yr 8 mos São Paulo, BrazilSão Paulo, Brazil Head of the brand & creative structure at Dotz, a major customer engagement company in Brazil with over 50 million clients, while undergoing digital transformation. • Developed and implemented the creative methodology for the in-house team. • Directly managed over 15 reports, including designers, copywriters, and strategists. • Developed the creative guidelines for the growth marketing lifecycle strategy. • Structured, led, and implemented the company’s rebranding, reflected on strategy and design. • Developed strategic positioning for products in banking, e-commerce, and retail. • Narrowed the gap between Marketing and Product teams to strenghten brand experience. • Managed agencies, projects, KPIs, budgets, and more under conditions of scarcity. • Designed the organizational structure and attributions for the Marketing Dept. • Liaised with and influenced key stakeholders, including the CEO, VPs, directors, and others.
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    Brand Strategy Lead, Zé DeliveryAb InBev
     - BrazilFull Time
    In charge of structuring the brand strategy foundations for Zé Delivery, AB InBev's direct-to-consumer platform and the largest beverage delivery company in the world. • Founded branding structure for the company, including team, KPIs, and roadmap. • Structured and led all market research initiatives to understand the category. • Developed Values-Based Brand Positioning (AB InBev’s “VBBP”). • Defined strategic brand territories for creative growth marketing initiatives. • Defined brand assets to strengthen strategic brand perception. • Developed and implemented brand-oriented social impact initiatives.
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