I'm a Design and Strategy Manager with 13 years of professional experience both in-house and agency-side.
During the first 8 years of my career, I advanced from a design intern to a senior designer at prominent branding agencies in Brazil. I have worked on various types of projects for a wide range of clients.
In 2018, I transitioned to the tech industry, where I began working as a creative Manager. I built and led in-house creative and strategic teams, aimed at strengthening companies brands and products to achieve business goals.
My recent experience working at fast-growing startups and traditional companies undergoing digital transformation has sharpened my ability to work efficiently with limited resources and maintain creative excellence.
In march 2023, I moved from Brazil to NYC as a permanent resident (Green Card). I am legally authorized to work in the US without restriction.
Work history
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Group Brand & Creative ManagerDotz
- Brazil
Dotz logo
Group Brand & Creative ManagerGroup Brand & Creative Manager
DotzDotz
Jul 2021 - Feb 2023 · 1 yr 8 mosJul 2021 - Feb 2023 · 1 yr 8 mos
São Paulo, BrazilSão Paulo, Brazil
Head of the brand & creative structure at Dotz, a major customer engagement company in Brazil with over 50 million clients, while undergoing digital transformation.
• Developed and implemented the creative methodology for the in-house team.
• Directly managed over 15 reports, including designers, copywriters, and strategists.
• Developed the creative guidelines for the growth marketing lifecycle strategy.
• Structured, led, and implemented the company’s rebranding, reflected on strategy and design.
• Developed strategic positioning for products in banking, e-commerce, and retail.
• Narrowed the gap between Marketing and Product teams to strenghten brand experience.
• Managed agencies, projects, KPIs, budgets, and more under conditions of scarcity.
• Designed the organizational structure and attributions for the Marketing Dept.
• Liaised with and influenced key stakeholders, including the CEO, VPs, directors, and others.
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Brand Strategy Lead, Zé DeliveryAb InBev
- BrazilFull Time
In charge of structuring the brand strategy foundations for Zé Delivery, AB InBev's direct-to-consumer platform and the largest beverage delivery company in the world.
• Founded branding structure for the company, including team, KPIs, and roadmap.
• Structured and led all market research initiatives to understand the category.
• Developed Values-Based Brand Positioning (AB InBev’s “VBBP”).
• Defined strategic brand territories for creative growth marketing initiatives.
• Defined brand assets to strengthen strategic brand perception.
• Developed and implemented brand-oriented social impact initiatives.
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