Michela Nicchiotti Associate Creative Director

Projects

15
Report it to stop itReport it to stop it is a campaign to educate women on reporting any form of unwanted sexual behaviour that makes them feel uncomfortable on public transport, such as sexual comments or groping. The interactive film puts the viewer in the shoes of a woman who experiences a string of unwanted sexual behaviours that get progressively more serious. The campaign, promoted by Project Guardian, Transport for London, Metropolitan Police has received more than 12 million views and has been the main topi
2
Be in the knownDinner with friends later? Meeting first thing on Monday morning? Check Before You Travel reminds us the importance of checking the latest transport network’s updates before leaving home, so we can stick to our plans. After working on the concept, I’ve sourced and directed data artist Variable creating a series of posters and live data banners.
2
Bake BraveOccasional bakers stick to the same recipes, to avoid disappointment and epic fail. Bake Brave is a social campaign that celebrates bravery in the kitchen by encouraging people to step out of their comfort zone and attempt something they’ve never baked before on World Baking Day. On the Bake Brave website, 100 recipes - from 100 food bloggers and celebrities from around the world - are ranked in order of their difficulty. After answering a questionnaire, users are invited to attempt one. The nu

Work history

Creative Art DirectorMcCann London

Feb 2018 - Feb 2018London, United KingdomFreelance

Awareness campaign - not traditional media (PR activation) + Product launch campaign.

Creative Art DirectorVMLY&R

Jan 2018 - Jan 2018London, United KingdomFreelance

Brand launch campaign for EMEA market. 360 media (tradition and digital with innovative ideas)

Skills