Michela Paola Cortese

Michela Paola Cortese

User Experience DesignerMilan, Italy
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Michela Paola Cortese

Michela Paola Cortese

User Experience DesignerMilan, Italy
About me
I am an intrinsically motivated person, always pursuing my dreams and passions with my ultimate curiosity. As a multi-skilled UX designer with a strong ‘can do’ attitude, I like being challenged and am determined to maintain a high level of quality in all that I do. I consistently try to look at things from a different perspective
Work history
    Accenture logo
    Accenture logo
    User Experience DesignerAccenture
    Milan, ItalyFull Time
    Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. My work is articulated in: - Design Creating information architectures, task analysis and planning a user journey for multi-device products; Creating wireframe concepts, sitemaps, user flows and navigable prototypes Designing responsive and mobile oriented interfaces - User research Planning usability testing sessions and defining of test protocols. Using user insight, analysis, and benchmarks to guide design decisions, heuristics and competitive analysis - Design Specification Define an appropriate specification to ensure a quality development within the project’s time-frame - Data Analysis Data analysis capabilities from Analytics User Experience tools; ability to interpret data to provide redesign recommendations -Best practices and design consistency Research and trend analysis through benchmarking and industry research; consistency check of graphics decisions under the brand guidelines
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    Adjunct professor of experience designer and digital marketingUniversity of Naples Federico II
    Naples, ItalyFull Time
    Developed, instructed and mentored more than 120+ students in UX design, digital marketing, communication skills and Interaction Design courses. Core course: digital marketing, user experience, user research, visual design, interaction design, prototyping, digital communication, usability, information architecture, usability test, personas.
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Skills
  • UX Design
  • Invision
  • Sketch
  • Prototyping
  • User Experience
  • User Research
  • Digital Marketing
  • User Testing
  • Wireframing
  • Interaction Design
Education
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    executive masterIULM
     - Milan, Italy
    Through this course I had the chance to learn how to be proficient in multiple skills, ranging from psychology to design and technology. Core Course: Cognitive psychology, Content Strategy and Web writing, Search engine optimization (SEO), Taxonomy, Pervasive information architecture, Cross-channel user experience, UX Research, Touchpoint design, Prototyping tools, HTML 5 & CSS 3, Functional design, Visual design, Interaction design, Mobile design, Wearable devices design, Usability test, Intranet design, Project management, Social media design.
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    MASTER DEGREE : MANAGEMENT AND MARKETINGIULM University of Milan
     - Milan, Italy
    My second cycle degree course focused on how to understand and use the new forms of digital communication with that of traditional communication. I learned how to become a figure capable of operating with distinctive, concrete skills in the fields of marketing and digital communication. Graduate thesis's title: Know the user to ensure the online conversion process. The Asos case, eCommerce developed according to the principles of human centered design Core Course: Business English, Data analysis, Issue & Crisis Communication, Brand & Corporate Communication, Retail management, Digital marketing
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