Corporate Brand Strategy: Managing the implementation of a unifying brand programme within multiple countries and businesses, supporting the development of overarching CVPs in line with the corporate's strategy and vision. Events and Exhibitions: Managing corporate events from proposal right up to delivery ensuring deadlines and budgets are adhered to.
Managed and implemented the annual marketing plan through different communication channels.
Planned and coordinated marketing activities in order to increase brand visibility and company`s revenue.
Assisted the planning and the execution of the annual sales and marketing plan and dealt with external stakeholders to create and produce promotional and communication material.
Research Project: “Enhancing customer experience using online channels. The experience of KLM followers on Twitter.”
Research Project: “The typical products of Campania: the marketing of the Buffalo Mozzarella POD”