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I’m a conceptual creative, art director and design all-rounder with a broad range of experience and knowledge gained over the last 10 years. I am a strong problem-solver with a developed understanding of the creative process and an ability to clearly communicate concept rationale. I aim for relevant, research-based design that balances business goals and audience needs. I’m currently freelancing for creative agencies across London. Prior to that, I worked both in-house and as an independent designer and business owner. A brief career detour as a crime scene photographer has honed my ability to remain calm under pressure