With a passion for creative and strategic thinking, my approach centres around blending sound strategy with beautifully crafted design. I’m all about the big thinking, the story telling and how to translate this into practical outputs.
I love building impactful visual narratives that resonate strongly with audiences and I work hard to ensure that my solutions have a strong rationale and are unique, meaningful and meet the objective of the brief.
I’ve worked with global, European, regional and local brands alike and so am a highly proactive, client-facing designer, with the ability to clearly and persuasively present my work and rationale behind it. I can tailor my style and the level of ‘hand-holding’ required on any given project - it’s key that clients are bought along on a journey and clearly understand each stage of a project’s life cycle.
Having worked with a diverse range of clients, audiences and stakeholders across both public and private sectors – including healthcare advertising, childrens’ publishing, charities and social enterprises I continue to actively seek to work with people who also wish to contribute to our world in positive ways.
I am fully committed to diversity, equity and inclusion in the workplace (and beyond), and was the LGBTQI+ representative in my previous employers’ Diversity, Equity & Inclusion initiative for several years.
On a more personal note, I believe that curiosity is one of the greatest drivers in life – there is just so much to find out and learn about and I find myself being interested in so many things. Because of this, I do love a short course. Having completed several in the last couple of years, from stone carving to sea rowing, blacksmithing to Japanese ceramics, I am always on the look out for new ways to develop my skills and life experience.
Work history
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Graphic DesignerEgar Design
London, United KingdomFreelance
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Associate Design DirectorCDM London
- London, United KingdomFull Time
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Skills
- Branding Design
- Brand Indentity
- Brand Assets
- Digital Design
- Print Design
- Concepting Ideas
- Creative Conceptualisation
- Logo Design
- Graphic Design
- Presentation Design
Education
BA (Hons) Graphic Information Design 2:1University of Westminster
- Harrow, United Kingdom