Michele is a creative with a business-orientated mindset who has a demonstrated history of working in the advertising and marketing industry. As a strategic thinker with a solution focussed attitude, Michele is determined to curate and develop businesses in new and innovative ways through communication.
Michele is passionate about sustainability and developing purpose-driven businesses. It is a personal goal of hers to have a positive impact on the environment, society and economy by providing creative, marketing solutions.
Work history
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Brand Development ConsultantThe Marketing Bar
- United StatesFreelance
Contracted to reposition The Marketing Bar in Florida, USA as a full-service promotional advertising firm. The focus of this contract was developing the brand’s strategy as well as creating communication tools and creative guidelines for the business to use going forward.
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Brand Development ConsultantCoreFit
- Cape Town, South AfricaFreelance
Consulted on the repositioning of CoreFit Pilates Studio as it transitioned into an online space during the Covid-19 pandemic. This consisted of creating online assets, training and establishing a social content team and building the tools and functionality so that online classes could be offered while attracting new clients.
To learn more about the brand, visit: http://corefitcentre.co.za/
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Skills
- Copywiting
- Concept
- Creative Advertising
- Brand Developent
- Growth Strategy
- Business Acumen
- Brand Management
- Strategic Branding
- Startup Development
- Team Leadership
Education
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Postgraduate Diploma in ManagementGraduate School of Business, University of Cape Town
- Cape Town, South Africa
Specialising in business administration including strategy, finance, operations, values-based leadership and people management.
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Diploma in Digital MarketingUniversity of Stellenbosch Business Academy/USB
- Stellenbosch, South Africa
Digital Marketing Diploma
Graduated Cum Laude.
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