Michele Picci

Creative Director

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  • LocationItaly

Projects

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Do you really want to delete project Happy old year?

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Do you really want to delete project Never Extinguish?

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Do you really want to delete project Selfiedrama?

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Do you really want to delete project The Candidate?

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About me

 

Borned in Bari and graduated in Bologna with a thesis in Events Sponsorship about the Heineken Jammin’ Festival, he moved to Barcelona for a master's degree in Events Management and then to Milan for a diploma in copywriting at the Accademia di Comunicazione. In 2007 he took his first steps into the world of advertising working in Lowe, JWT and Havas on clients such as Cassina, Citroen, Coca-Cola, Heineken, Nestle, Nokia and Unilever. In 2011 he joined Publicis working on high profile accounts like Campari, Renault, UniCredit and Heineken, helping build Publicis Milan's reputation both as a favoured destination for the creative community and a lead creative agency in the network, culminated in the successful transition of Heineken global creative account from W+K to Publicis. In 2013 his work with Heineken on ‘The Candidate’ campaign put him at the top of the list of Italian creatives and, for the first time, worthy of a place on stage at the Cannes Lions Festival. In 2015 he moves to BBDO as Creative Director with more than 150 awards in all the major national and international festivals including 8 Cannes Lions. Featured in the New York Times, Forbes, Huffington Post, Mashable and Guinness World Records. MAIN HONORS • Cannes Lions: 1 gold, 3 silvers, 4 bronzes, 16 shortlists, 1 national diploma • Clio: 1 gold, 1 silver, 4 bronzes, 2 shortlists • D&AD: 1 mention, 2 in book • Epica: 1 gold, 1 silver, 4 bronzes • Eurobest: 3 silvers, 9 bronzes, 6 shortlists • Guinness World Records: 1 in book • Italian Young Lions: 2 golds • London International Awards: 1 gold, 1 silver, 2 shortlists • New York Festival: 1 grand prize, 2 first prizes, 2 third prizes, 4 finalists • One Show: 2 merits JURIES • Art Directors Club of Italy (outdoor) • Cristal Festival (print) • Art Directors Club of Italy (chairman of integrated jury)

Skills

 

  • Copywriting
  • Team Building
  • Live Events
  • Creative Direction
  • Strategic Thinking
  • Brand Experience
  • Integrated Campaign
  • Outdoor Advertising
  • Branded
  • Commercial Advertising
  • Media Activation
  • Direct Campaign Marketing
  • Cyber
  • Storytelling Idea Generation
  • PR Stunt

Work history

Currently

Creative Director

BBDO

Aug 2015
  • Coordinator and supervisor of communication marketing strategies and public relations activities to conceptualize and create innovative marketing brand visions for integrated campaigns or rebranding initiatives. Developer of multi-device platforms to increase brand awareness and consumer engagement or loyalty.

2015

Associate Creative Director

Publicis Milan

Nov 2013 - Jul 2015
  • Creator, developer and international supervisor for all the Heineken brand activities in the main markets and on its establishment in the emerging ones culminated in the successful transition of its global creative account from W+K to Publicis. Planner and creative leader for rebranding initiatives. Responsible for creative recruitment on all the agency's accounts and coordinator of all the metal-potential projects.

2013

Copywriter

Publicis Milan

Jan 2011 - Sep 2013
  • Primary writer for Heineken brand, developing and supervising integrated online and offline strategies. Managed the European launch of Burn Energy Drink brand.

2010

Copywriter

Havas Milan

Mar 2009 - Dec 2010
  • Primary writer for Citroen account.

2009

Copywriter

JWT Milan

Jan 2008 - Mar 2009
  • Writer for Heineken and Coca-Cola accounts, in addition to other international clients like Nestlé or Nokia.

2007

Copywriter

Lowe Milan

May 2007 - Dec 2007
  • Writer for Repubblica and L’espresso accounts, in addition to other national clients.

Education

2007

Copywriting

Accademia DI Comunicazione

Aug 2006 - Apr 2007

    2006

    Event Management

    CSCI

    Sep 2005 - Mar 2006

      2004

      Marketing

      Università Degli Studi DI Bologna

      Aug 1998 - Aug 2004

        Awards

        2015

        Clio (2 bronzes + 1 shortlist)

        Clio

        2015

        Cannes Lions (1 bronze + 2 shortlists)

        Cannes Lions

        2015

        NEW YORK FESTIVAL (1 BRONZE + 1 SHORTLIST)

        New York Festival

        2014

        New York Festival (1 grand prix + 1 gold + 1 bronze + 3 shortlists)

        New York Festival

        2014

        Cannes Lions (2 shortlists)

        Cannes Lions

        2014

        Clio (bronze)

        Clio

        2014

        One Show (merit)

        One Show

        2014

        Eurobest (2 bronzes)

        Eurobest

        2014

        Guinness World Records (in book)

        2014

        D&AD (in book)

        D&AD

        2013

        LIA (1 gold + 1 silver + 1 shortlist)

        LIA

        2013

        ADCE (2 silvers + 1 shortlist)

        ADCE

        2013

        Epica (1 silver + 2 bronzes)

        Epica Awards

        2013

        Cannes Lions (1 gold + 2 silvers + 2 bronzes + 8 shortlists)

        Cannes Lions

        2013

        Clio (1 gold + 1 silver)

        Clio

        2013

        Eurobest (2 silvers + 4 bronzes + 4 shortlists)

        Eurobest

        2012

        Cannes Lions (1 silver + 1 shortlist)

        Cannes Lions

        2012

        One Show (merit)

        One Show

        2012

        Eurobest (2 bronzes + 1 shortlist)

        Eurobest

        2012

        LIA (shortlist)

        LIA

        2012

        Clio (shortlist)

        Clio

        2012

        Epica (bronze)

        Epica Awards

        2011

        Cannes Lions (shortlist)

        Cannes Lions

        2011

        Eurobest (1 silver + 1 shortlist)

        Eurobest

        2011

        Epica (bronze)

        Epica Awards

        2010

        Eurobest (bronze)

        Eurobest

        2010

        Cannes Lions (shortlist)

        Cannes Lions

        2009

        ADCE (1 grand prix + 1 shortlist)

        ADCE

        2009

        Cannes Lions (shortlist)

        Cannes Lions

        2009

        Italian Young Lions (gold)

        Cannes Lions

        2007

        D&AD (mention)

        D&AD

        2007

        Italian Young Lions (gold)

        Cannes Lions