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Borned in Bari and graduated in Bologna with a thesis in Events Sponsorship about the Heineken Jammin’ Festival, he moved to Barcelona for a master's degree in Events Management and then to Milan for a diploma in copywriting at the Accademia di Comunicazione. In 2007 he took his first steps into the world of advertising working in Lowe, JWT and Havas on clients such as Cassina, Citroen, Coca-Cola, Heineken, Nestle, Nokia and Unilever. In 2011 he joined Publicis working on high profile accounts like Campari, Renault, UniCredit and Heineken, helping build Publicis Milan's reputation both as a favoured destination for the creative community and a lead creative agency in the network, culminated in the successful transition of Heineken global creative account from W+K to Publicis. In 2013 his work with Heineken on ‘The Candidate’ campaign put him at the top of the list of Italian creatives and, for the first time, worthy of a place on stage at the Cannes Lions Festival. In 2015 he moves to BBDO as Creative Director with more than 150 awards in all the major national and international festivals including 8 Cannes Lions. Featured in the New York Times, Forbes, Huffington Post, Mashable and Guinness World Records. MAIN HONORS • Cannes Lions: 1 gold, 3 silvers, 4 bronzes, 16 shortlists, 1 national diploma • Clio: 1 gold, 1 silver, 4 bronzes, 2 shortlists • D&AD: 1 mention, 2 in book • Epica: 1 gold, 1 silver, 4 bronzes • Eurobest: 3 silvers, 9 bronzes, 6 shortlists • Guinness World Records: 1 in book • Italian Young Lions: 2 golds • London International Awards: 1 gold, 1 silver, 2 shortlists • New York Festival: 1 grand prize, 2 first prizes, 2 third prizes, 4 finalists • One Show: 2 merits JURIES • Art Directors Club of Italy (outdoor) • Cristal Festival (print) • Art Directors Club of Italy (chairman of integrated jury)
Coordinator and supervisor of communication marketing strategies and public relations activities to conceptualize and create innovative marketing brand visions for integrated campaigns or rebranding initiatives. Developer of multi-device platforms to increase brand awareness and consumer engagement or loyalty.
Creator, developer and international supervisor for all the Heineken brand activities in the main markets and on its establishment in the emerging ones culminated in the successful transition of its global creative account from W+K to Publicis. Planner and creative leader for rebranding initiatives. Responsible for creative recruitment on all the agency's accounts and coordinator of all the metal-potential projects.
Primary writer for Heineken brand, developing and supervising integrated online and offline strategies. Managed the European launch of Burn Energy Drink brand.
Primary writer for Citroen account.
Writer for Heineken and Coca-Cola accounts, in addition to other international clients like Nestlé or Nokia.
Writer for Repubblica and L’espresso accounts, in addition to other national clients.