My name is Michele Pollastro and I'm a professional with more than 10 years experience in brand identity and user-centred design. I have a strong interest in Art, Design and Theatre. I enjoy “Pixel-Perfect Designs” and I'm a reliable, enthusiastic person looking for new possibilities.
I'm working in team with agile methodology, organising tasks and projects in lists and steps. I'm using the most powerful software, including Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Dreamweaver, XD and After Effects).
In the last two years I improved my skills and I moved my self to a UX career, working as UX Researcher and Designer.
Work history
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Lead UX / Digital DesignerUBM
London, United KingdomFull Time
• Lead Designer for Chemist+Druggist, a UBM internal brand (coordinating and supervising external designers’ projects).
• UX best practice (research and analysis, studying competitors, defining personas and user flows, conducting usability testing).
• UI best practice (developing and maintaining consistency with brand guide lines throughout all the Chemist+Druggist platforms and services, designing sketches, wireframes and prototypes).
• Marketing materials (designing banners and responsive ads for social networks - Facebook, Twitter and LinkedIn).
• Print materials (designing leaflets, ads and presentations).
• Front-end development (coding and testing in HTML / CSS for different devices - responsive and multi-browser templates).
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UI / Senior Graphic DesignerVectone Mobile
- London, United KingdomFull Time
• Improved UX and UI design skills (worked closely with UX Researchers and UX Designers on projects and tasks).
• Head of the Design Team (organised daily job, supervised projects and pending tasks for Junior Graphic Designers).
• Marketing materials (designed banners and responsive ads for social networks - Facebook, Twitter, LinkedIn and Google Plus).
• Designed new layout for company website inner pages and landing pages used for campaigns (improved the user journey and increased the traffic to the store area on the website).
• Crafted printing materials released in several countries (posters, flyers, leaflets and SIM card packaging).
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Skills
- Adobe Dreamweaver
- Agile Methodology
- Adobe After Effects
- Adobe Illustrator
- Adobe Indesign
- Adobe Photoshop
- Adobe XD
- Invision
- Html CSS
- User Research