Michelle Allen
Available

Michelle Allen

PR & Marketing ExecutiveLondon, United Kingdom
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Michelle Allen
Available

Michelle Allen

PR & Marketing ExecutiveLondon, United Kingdom
About me
I am a digital and communications professional with exceptional interpersonal skills and a demonstrated history of working within creative industries. My background within marketing, PR and communications gives me a unique combination of innovative storytelling and administrative skills all while delivering strong and effective campaigns for clients.
Work history
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    Artist Liaison - Gazell.io (Digital Residency)Gazelli Art House
     - 39 Dover St, Mayfair, London W1S 4NN, UKFull Time
    -Researched and presented new artists to invite to the digital space -Worked with each artist to plan how to best utilise their art practice to the website -Organised performances and interventions in the gallery, crossing over the digital to the physical -Troubled shooted Wordpress issues and ensured the smooth operation of the site at all times
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    PR & Marketing OfficerGazelli Art House
     - 39 Dover St, Mayfair, London W1S 4NN, UKFull Time
    -Created new and managed existing press contacts for the gallery -Wrote press releases for each exhibition and created monthly newsletters in Mailchimp. -Managed all social media outreach and successfully grew 4K followers for Instagram & 350 for Facebook. -Created and executed special events, collector’s dinners, press viewings, public openings and guided tours for clients. -Analysed data across all digital and social media channels and implemented a targeted strategy to grow following. -Managed the Window Project initiative from the open call to the selection panel and installation of the winning artwork -Oversaw the creation of the artist publications
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Skills
  • Contemporary art
  • Marketing
  • Administraion
  • Social Media Management
  • Website Management
  • Brand Identity
  • Communication
  • Event Management
  • Event Marketing
  • PR
Education
    Sotheby's Institute of Art logo
    Sotheby's Institute of Art logo
    MA Contemporary ArtSotheby's Institute of Art
     - 30 Bedford Square, Fitzrovia, London WC1B 3AA, UK
    Sotheby's Institute of Art logo
    Sotheby's Institute of Art logo
    Certificate in art museums, galleries & curatingSotheby's Institute of Art
     - 30 Bedford Square, Fitzrovia, London WC1B 3AA, UK
    -Museum-level standards of object care and documentation, for both the public and commercial art world sectors. -Pitching a curatorial concept and exhibition package to a panel through the experience of the Group Exhibition project. -Writing for a range of needs in the field of museums and curating, such as exhibition wall text, loan letters, catalogue entries, and press releases.
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