I'm a brand communication marketing leader with 10 years of experience and 9 years of people management. I'm also currently studying a Post Graduate Digital Marketing Diploma at the Digital Marketing Institute ('DMI Expert').
I'm creative and enthusiastic and excel in overseeing and executing internal and external communication strategies. I'm passionate about planning and implementing cohesive, impactful and consistent communication that enhance brand image and awareness while supporting business objectives. I'm an influential people leader with collaboration skills and in-depth knowledge communications and marketing channels and winning tactics.
Strategic Communications Lead:
I understand business challenges and objectives and craft these into a strategy; managing resources (people, tools and budgets) to ensure winning tactics are implemented and success and impact are measured.
I'm confident at pivoting plans if the business/market requires.
Transformational leader:
A dedicated and proactive people leader who provides honest support and encouragement with positivity and enthusiasm. I love to help colleagues overcome challenges, find successful and impactful solutions, and empower them to reach their career goals whilst supporting the business strategy.
I'm adept at working in fast-paced, entrepreneurial and consistently changing environments.
A keen collaborator:
I have ample experience in the oversight of, and collaboration with, many teams to lead successful change and impact.
I possess skills in developing and motivating an outstanding, diverse, and high-performing group of communications professionals, including external agencies, through effective leadership, training and development.
I'm a veteran at managing external resource relationships, strategic reputation building and managing reputation risks
Guardian of the brand:
I collaborate with teams to implement and roll out re-brands and implement brand guidelines and brand messaging.
I'm able to monitor brand awareness and consistent brand health via surveys and social listening, helpful for monitoring the impact of Above-the-line marketing and communications campaigns.
I drive consistency of message and content to improve, guide and align communications across an organisation.
Hands-on:
I will roll my sleeves up and support teammates on implementing social media, blogging or PR tactics - still coming up with the creative ideas that match the overarching communications strategy.
Work history
Head of Brand Communications, EuropeRover.com
London, United KingdomFull Time
Head of Brand Communications, Europe for Rover.com (aka my dream job)
Europe, for Rover, means supporting the dog owners and dog sitters and walkers in the UK, France, Germany, Spain, Italy, Sweden, Norway and The Netherlands. We are working hard in collaboration with our kick-ass colleagues in the US and Canada with the ambition to become the most loved dog care brand in the globe. It's really important for us to match dog owners with trusted, highly rated and experienced sitters who treat the dogs the look after like a member of their own family.
I'm proud to lead the Brand Communications team for Europe with the amazing...
PR Manager, Europe
Content Strategist, Europe
and heading up the Brand Studio in Europe, Marketing Designer
--aka 'the dream team'
Part of a wider superstar marketing team led by Simon Le Grice - Marketing Director, Europe.
Rover...
The unique bond that exists between dogs and humans.
We didn’t create it. But we celebrate, empower and elevate it as a means of making the world a better place.
Rover believes everyone should have the opportunity to experience the unconditional love of a dog; Rover improves and simplifies life for dog people and the pets they love.
Rover is the biggest global pet care company who, in October 2018 acquired the UK and Europe front runner, DogBuddy. Covering everything from dog boarding to walkies, Rover believes in the unconditional love of dogs and cats. Rover exists to make it possible for everyone to experience pet love in their lives.
I have admired this brand and service as a pet owner - now to be part of its further European growth and well, Global Domination- is really a dream come true to have this role and work with an amazing Team from London, Stockholm, Berlin, Barcelona, Seattle (HQ) and beyond!
Skills
- Comms
- Social Media Management
- Social Media Advertising
- Social Media
- Building Relationships
- Client Relationships
- Events
- Event Hosting
- B2B Strategic
- B2B Marketing