Hello! I am a Graphic Designer from New York, living and working in London. With nearly a decade of experience as a multidisciplinary designer, I am qualified in leading projects, large and small, from start to finish. I have also achieved a Master's Degree in Communication Design from UAL Central Saint Martins. Overall, I am detail-oriented, ideas-driven, curious, and eager to learn.
Portfolio - https://michelledwyer.co.uk/
Projects
- Packaging DesignFood for Dogs - Design, Art Direction & Production Beco Pets launched a range of eco-conscious food for dogs. I designed the packaging and created marketing material, which is a part of a 360 print and web marketing campaign surrounding the product. Because the foods are nutritious and high quality, the price point is a bit higher than food produced by companies that do not share Beco Pets' commitment to pet health and sustainability. Convincing dog owners to make the switch meant creating an
- Marketing CampaignWe Love Poop - Concept, Design & Production Beco Pets needed a marketing campaign to promote their new product, degradable poop bags, for their yearly trade show. A product like a poop bag presents a unique challenge for the designer; how to make the unappealing appealing. I directed the PetQuip winning marketing campaign of the year from conception to production which was exhibited globally at several trade shows. The design was printed across all promotional material—shirts, tote bags, sticke
- Social Media DesignConcept, Design & Production I've created a wide variety of engaging content for Beco Pets social platforms, including Instagram, Facebook and Twitter. Pet content exists in a fast paced, competitive social media environment, so I focused on creating eye-catching visuals that are able to immediately communicate what makes our product different. Shot in house and on a shoestring budget, my content includes motion graphics, influencer collaborations and contest giveaways. Beco's social media foll
- BrandingEstablishing a new brand requires many different kinds of promotional materials and merchandising techniques. For the launch of Beco Pets' Food for Dogs, I adapted Beco Pets' designs into t-shirts and other promotional materials, and designed brand experience components like our sample bike. At trade shows and retail launches, I was responsible for exhibition design and window displays.
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Work history
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Lead Graphic & Digital DesignerBeco Pets
London, United KingdomFull Time
Beco Pets is a fast-growing company designing sustainable products for pets. As the Lead Designer for the past 5 years, my role has included a wide variety of projects, such as; brand identity, print design, digital design, social media, photography and video art direction, exhibition design, surface design, and experience design
Skills
- Advertising
- Events
- Marketing PR
- Visual Arts
- Branding
- Environmental Design
- Corporate Identity
- Print Design
- Art Direction
- Typography
- Brand Design
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Art Directing
- Art Directon
- Creative Design
- Creative Direction
- Social Media
- Social Media Marketing
- Letterpress
- Risograph Printing
- Book Art
- Book Binding
- Printing
- Branding Design
- Branding Experiential
- Branding Identity
- Branding Infographics
- Packaging
- Packaging Design
- Packaging Production
- Brand Packaging
- Volunteer
Education
MastersCentral Saint Martins (UAL)
- London, United Kingdom
MA Communication Design
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Bachelor of Arts (BA) Fashion Institute of Technology
- New York, United States
BA Graphic Design