An accomplished, creative, and commercially astute Design Manger / Director with extensive experience across multi-product womenswear at both premium brand level and mid-market level for multi-channel Retail and Wholesale. Managing the direction and development of collections that have traded globally. A proven record for driving profit and delivering growth seasonally whilst maintaining brand integrity and quality. Committed to analysing and learning more about customer buying patterns, marketing trends, and interaction between consumer and brand to ensure designs react to the buyers needs but still tells their own story and is in line with brand identity. A passionate understanding of fashion and design has led to the deliverance of standout market-leading fashion designs.
Projects credited in
- Ted Baker 2018 ShootI was invited by the lead campaign director to assist on Ted’s AW18 shoot to build the set design. Alongside my manager and external crew, we created 2 large set builds, side by side in a studio. One dressed with foliage to create a meadow and the other more dark and mystical with a large tree sprouting from the ground to create an over grown secret garden. This particular shoot was a favourite as we had butterflies, owls and chameleons on set. Not an ordinary day in the office.
Work history
Design DirectorOasis Fashions
London, United KingdomFull Time
Reporting into the CEO recruited as part of a newly formed leadership team that was entrusted with reinvigorating the brand. Heading up the entire design division whilst being accountable for the financial performance whilst managing the adjustment of historical product strategies to address future business performance. Responsible for identifying critical new product opportunities with the goal of generating brand awareness, increasing market share, and driving sales to achieve revenue targets.
Associate DirectorTed Baker
- London, United KingdomFull Time
Reported into the CEO, promoted from Head of Design role to lead the business down an all-embracing creative direction for all women’s product (clothing, eyewear, jewellery, print and accessories collections) whilst managing 33 employees. Provided guidance and support to these teams through challenging transitions, business change, consultations, restructures, and new processes whilst empowering employee advancement and development through mentoring and succession planning. Galvanised teams to be their most creative and to push themselves and boundaries. Encouraged cross-departmental collaboration to create a holistic way of working
+ Show more
Skills
- Strategic Thinking
- Trend Research
- Trend Prediction
- Management
- Brand Planning
- Brand Vision
- Sketch Development
- Product Design
- Fashion Campaigns
- Process Development