About me
I am a content marketing idea generator. I’m the half creative, half business type who’s open and love to learn. Due to my curious nature, I’ve lived in several cities and continents, and have visited countless others. Through my episodes of being a Vancouverite, Los Angeleno, and Parisian, I am a mosaic of different cultures and languages. Without coincidence, I bring the same knowledge, instincts, and creativity to my work. My key asset is being able to implement marketing projects and align strategies for brands according to target market and local consumer behavior.
My studies included disciplines in design, international marketing, and finance, making me someone who understands both the creative and business aspects of marketing. My past experiences include working with small film production agencies to large organisations and brands including The American Red Cross, Coca-Cola, and ASUS. Samples of my work and audit projects can be viewed on my website: http://www.michellexlee.com
You may contact me for job opportunities or to talk anything marketing at lee_michelle@me.com.
Work history
PR & Marketing Intern
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- Responsible for content creation with marketing manager for online campaign
- Assisted marketing manager with developing campaign and maternity line collaboration with Christy Turlington, garnering wide online coverage from Vogue, Harper‘s Bazaar, and WWD
- Participated in brainstorming a new online strategy with the creative and marketing teams
- Assisted with blogger and launch events such as The Little Market by Lauren Conrad
- Assisted with style pulls, liaising with celebrity stylists, stylists at magazines, and supporting stylists for their shoots
Branding & Marketing Manager
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- Promote web campaigns: ASUS and Intel’s “In Search of Incredible” with singer Jason Mraz; Yahoo Taiwan short film; “Controller” short film for gaming company in China - Vimeo Staff Pick and soon a feature film by 20th Century Fox
- Initiate collaborations with local music and film events to further brand awareness
- Utilize Google Analytics to measure the effectiveness of various social media platforms used
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Skills
- Fashion
- Marketing PR
- Branding
- Design
- Market Research
- Marketing Strategy
- Illustrator
- Indesign
- Photoshop
- Word
- Brand Development
- Experiential Marketing
Education
International Marketing, Business Information Systems, International Financial Markets, Corporate Fi
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B.A. International Marketing, Finance
Macroeconomics, Microeconomics, Philosophy, History of Theatre, Nutrition, Psychology, Medieval Hist
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General Education Courses - Prep for Transfer to University
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