Work history
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Marketing Communications ExecutiveBSI
Milton Keynes, United KingdomFull Time
• Email campaign management - using Salesforce Pardot to build and manage campaigns, including nurture campaigns with emails and landing pages
• Website management - using CMS Episerver to create and edit high-quality web pages and creating and monitoring SEO strategy
• Social media management (including paid social) – managing and ensuring effective social media strategies are followed, creating and executing paid and organic social media marketing campaigns on LinkedIn, Facebook and Twitter. This includes but is not limited to: planning content, developing and managing campaigns, monitoring, reporting and optimising performance, as well as educating and training colleagues
• PPC/Google Ads management – implementing and managing Google Ads strategies, including keyword development, campaign planning, budgeting, reporting and optimisation
• Creating, developing and implementing effective digital and multichannel marketing campaigns, from conception through to completion, optimisation and reporting. Using a variety of channels
• Use of Adobe Photoshop to produce campaign imagery
• Lead generation – generating, uploading and assigning sales leads through Salesforce and tracking campaigns
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Marketing Communications ExecutiveFirstPort
- Luton, United KingdomFull Time
• Managing multiple campaign projects from inception to completion
• Copywriting – writing content for a variety of marketing touchpoints, including websites, blogs, social media channels, marketing collateral and campaigns
• Developing and imbedding the brands tone of voice guidelines throughout the organisation
• Supporting the management of the website through WordPress, including content creation, editing and uploading
• Supporting the management of social media channels – including strategy implementation, monitoring and reporting
• Production and deployment of marketing imagery through various distribution channels
• Managing the relationship with the organisation’s corporate charity partner
• Working closely with external creative agencies and suppliers to design marketing materials such as customer video content, and marketing collateral such as brochures and newsletters
• Writing and managing awards submissions for both company and colleague entries
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Skills
- Social Media Management
- Paid Media
- Google Adwords
- Google Analytics
- Email Campaign
- Copywriting
- Content Creatiion
- Digital Marketing
- Website Management
- Campaign Management
Education
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Marketing CommunicationsBournemouth University
- Bournemouth, United Kingdom
2:1 BA Marketing Communications with Placement Year as a Digital Marketing Assistant