Michelle Rocco
Available

Michelle Rocco

Communication specialist, copywriter, semiotics passionateItaly
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Isabel Sachs
Michelle Rocco
Available

Michelle Rocco

Communication specialist, copywriter, semiotics passionateItaly
About me
Curious, fascinated by stories of exploration and keen on innovative themes and scenarios. I would love to work in a dynamic and international place where learning everyday from other experiences
Projects
  • Out of the box lab
    Out of the box labInterdisciplinary research group of the University of Turin in collaboration with the Innovation Center of Intesa Sanpaolo. The aim of our team was to produce contents and analysis for the bank for several topics: fintech world, digital banking and circular economy.
  • #hackUniTO for Ageing
    #hackUniTO for AgeingI used to be in the board that gave life to #hacKuniTO for Ageing (April 2016 - March 2017), a multi-year interdisciplinary project. Its aim was to create a wide national hub of academic researchers focused on innovation concerning ageing. First goal was to connect all Italian universities in "delocalized hub" (www.hu4a.it). Second and third goals were to connect this network directly to the business, public administration and philantropic worlds. The project is still ongoing with 290 projects and a community of 850 researchers.
Work history
    Marketing Communications Intern
     - Turin, ItalyInternship
    Copywriting, content management for the main website (pre-login) and part of the semantic engine team. Close collaboration with Marketing, External Relation, Compliance, Customer Experience and Relationship units. Several meetings with chatbot suppliers.
    Researcher
     - Turin, ItalyFull Time
    Organization of events, hackathons and workshops related to ‘disruptive’ innovation topics for the Innovation and Competitiveness Project of the University of Turin. Network care and stakeholders engagement. Management of the art and culture incubator.
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Skills
  • Team Oriented
  • Team Manager
  • Fast Learner
  • Academic Writing
  • Explorer
  • Empathy
  • Respectful
  • Responsibility
  • Analysis Insights
  • Commercial Writing
Education
    Erasmus Intensive Programme: Semiotics theories and advertising practices
     - Cyprus
    International programme of semiotics theories and applications for visual and advertising. Greece, Bulgaria, Italy and Cyprus students and professors. Team project work.
    European Master's Degree in Communication and media cultures
     - Turin, Italy
    Thesis title: Old and (brand) new worlds in financial services. Innovation between future, revolutions and “Barbarian” invasions. Tutors: Prof. U. Volli, Prof. M. Leone, G. Cavallina (Intesa Sanpaolo Bank). Main areas of study: semiotics, cultures of innovation and consumption, communication theories, media, marketing and visual communication. Grade: 110/110 cum laude.
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Awards
    Right of publication
    My master's degree final thesis has been awarded with the "Right of publication" for its value concerning the field of semiotics. The work illustrates how is it possibile to analyse particular scenarios of change throughout the use of socio-semiotic methodology and semiotic of cultures. Title of the thesis: Old and (brand) new worlds in financial services. Innovation between future, revolutions and “Barbarian” invasions.