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• From 2004, I've gained experience at some of London's (UK) top retail and fashion design agencies including Dalziel + Pow, Yellow Door (now Portas Agency), 20|20, and Net-a-Porter. With clients from across Europe, Asia, and Australia. Expertise in retail interior graphics/customer experience, window displays, seasonal campaigns, art direction, branding, packaging, POS, garment labelling and swing tags, ecomm and PR assets.Locked Pro Plan feature
Specialising in branding, packaging, and customer experience through retail design. Branding Clients: Sarah Hammond Studios, Zestfully Simple: Holistic Lifestyle and Nutrition, Whet Creative, Work: Interior Designs, Valerielina Photographer Packaging: Clean Projects Co (Australian salon quality fragrance-free haircare range)
In house senior designer • Hoarding/scaffold cover designs for NYC stores and across Canada and the US (required understanding of scale, print production, reading of site plans). • Packaging • Store POS (POP's) • Sale campaigns • Event graphics • Internal communications • .com page designs, promotions, emails, and social media assets
May 2017 - April 2018: Senior Graphic Designer and Art Director Jan 2016 - April 2017: Senior Graphic Designer In-house senior graphic design and art director. • Overseeing a small team of designers • Assisting with workflow planning • Photoshoot direction • Email and website assets • In-store graphics • PR materials ranging from lookbooks, invitations and events graphics • Print advertising for Canadian and US publications • Digital advertising
• Online promotions and emails • Internal advertising • Pitch layouts and creative • Collaborated with the online and production team to produce window and launch graphics for the Karl Lagerfeld for Net-a-Porter launch collection.