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Michelle Wake

Freelance Senior Graphic Designer

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Projects

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About me

• From 2004, I've gained experience at some of London's (UK) top retail and fashion design agencies including Dalziel + Pow, Yellow Door (now Portas Agency), 20|20, and Net-a-Porter. With clients from across Europe, Asia, and Australia. Expertise in retail interior graphics/customer experience, window displays, seasonal campaigns, art direction, branding, packaging, POS, garment labelling and swing tags, ecomm and PR assets.

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Skills

  • Packaging
  • Branding
  • Environmental Design
  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Wayfinding Design
  • Brand Design
  • Brand Identity
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop

Work history

Currently

Senior Graphic Designer

Awake Creative

Jan 2017
  • Vancouver, Canada
  • Freelance
  • Specialising in branding, packaging, and customer experience through retail design. Branding Clients: Sarah Hammond Studios, Zestfully Simple: Holistic Lifestyle and Nutrition, Whet Creative, Work: Interior Designs, Valerielina Photographer Packaging: Clean Projects Co (Australian salon quality fragrance-free haircare range)

2016

Senior Graphic Designer

Freelance

Dec 2015 - Jan 2016
  • Vancouver, BC, Canada
  • Full Time
  • Indochino.com

2015

Senior Graphic Designer

Aritzia

Jun 2012 - Dec 2015
  • Vancouver, Canada
  • Full Time
  • In house senior designer • Hoarding/scaffold cover designs for NYC stores and across Canada and the US (required understanding of scale, print production, reading of site plans). • Packaging • Store POS (POP's) • Sale campaigns • Event graphics • Internal communications • .com page designs, promotions, emails, and social media assets

2015

Senior Graphic Designer

Indochino

May 2012 - Dec 2015
  • Vancouver, Canada
  • Full Time
  • May 2017 - April 2018: Senior Graphic Designer and Art Director Jan 2016 - April 2017: Senior Graphic Designer In-house senior graphic design and art director. • Overseeing a small team of designers • Assisting with workflow planning • Photoshoot direction • Email and website assets • In-store graphics • PR materials ranging from lookbooks, invitations and events graphics • Print advertising for Canadian and US publications • Digital advertising

2012

Senior Graphic Designer

NET-A-PORTER

Sep 2011 - Apr 2012
  • London, United Kingdom
  • Freelance
  • • Online promotions and emails • Internal advertising • Pitch layouts and creative • Collaborated with the online and production team to produce window and launch graphics for the Karl Lagerfeld for Net-a-Porter launch collection.

Education

2003

Oct 2001 - Aug 2003
  • Farnham, United Kingdom