About me

• From 2004, I've gained experience at some of London's (UK) top retail and fashion design agencies including Dalziel + Pow, Yellow Door (now Portas Agency), 20|20, and Net-a-Porter. With clients from across Europe, Asia, and Australia. Expertise in retail interior graphics/customer experience, window displays, seasonal campaigns, art direction, branding, packaging, POS, garment labelling and swing tags, ecomm and PR assets.

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Projects

• 5

  Work Design Studio Branding
• Whet Creative Branding
• Valerie Lina Photographers Branding
• Karl Lagerfeld for Net-a-PorterEvent graphics and artwork of the large scale window vinyls. More images at www.michellewakedesign.com
• June Clientele GiftAritzia honours its best customers each Spring with a dedicated shopping event an gifts. This candle was the 3rd generation of this popular gift. Fragrances were produced in Paris, glass holder was sourced in Italy and packaging also made in Paris.
• Aritzia Sale Posters

Work history

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Senior Graphic DesignerAwake Creative
Jan 2017Vancouver, CanadaFreelance
Specialising in branding, packaging, and customer experience through retail design. Branding Clients: Sarah Hammond Studios, Zestfully Simple: Holistic Lifestyle and Nutrition, Whet Creative, Work: Interior Designs, Valerielina Photographer. Packaging: Clean Projects Co (Australian salon quality fragrance-free haircare range) In-house design: Clearly, Aritzia, GCGaming, Tight Club.
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Senior Graphic DesignerIndochino
Jan 2016 - Apr 2018Vancouver, CanadaFull Time
May 2017 - April 2018: Senior Graphic Designer and Art Director Jan 2016 - April 2017: Senior Graphic Designer In-house senior graphic design and art director. • Overseeing a small team of designers • Assisting with workflow planning • Photoshoot direction • Email and website assets • In-store graphics • PR materials ranging from lookbooks, invitations and events graphics • Print advertising for Canadian and US publications • Digital advertising

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Skills

• Packaging
• Branding
• Environmental Design
• Corporate Identity
• Print Design
• Art Direction
• Websites
• Typography
• Wayfinding Design
• Brand Design
• Brand Identity
• Logo Design
• Illustrator
• Indesign
• Photoshop

Education

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(BA hons) Graphic DesignUniversity College for the Creative Arts at Canterbury, Epsom, Farnham, Maidstone & Rochester
Oct 2001 - Aug 2003Farnham, United Kingdom