I’m Mieke Kyra, a freelance content specialist based in east London. I'm also the Creative Partner of Lekker Creative - a team of writers, creatives and strategists that use words, social and design to help businesses level up their content game.
With 10 years’ experience in-house and agency-side, I’ve produced work for companies ranging from global beauty brands and niche grime nights, to FX traders and booze labels. With an eclectic portfolio, I’m confident at creating and promoting content for pretty much any brand, and I always ensure that the words and visuals I choose are as strategic as they are creative.
Work history
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Digital Content Specialist & CreativeFreelance
London, United KingdomFreelance
Digital content specialist working with brands to optimise brand-led digital strategy and creative. Alongside social media consultancy, I also deliver SEO, copywriting and editorial services.
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Social Media DirectorDirt & Glory Media
- London, United KingdomFull Time
Heading up the social media team at D&G. Producing and managing creative digital content with a strategic, editorial approach.
Client list includes M.A.C Cosmetics, Ballantine's, Rimmel UK, Chivas Regal, Sharp Home EU and GSK.
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Skills
- Social Media Digital Strategies
- Copywriting Skills
- Magazine Marketing
- Creative Direction
- Digital Agency
- Social Media Marketing
- Digital Marketing
- Strategy
- Copywriting
- Brand Marketing
Education
MA communication and information studiesUniversity of Leeds
- Leeds, United Kingdom
MA: COMMUNICATION STUDIES (DISTINCTION)
UNIVERSITY OF LEEDS / 2008– 2009
Modules included international film industry, creative writing, media studies and film production. Main thesis examined the British music industry and online marketing strategies in the digital age.
Included in-depth quantitative research alongside qualitative projects such as record label and artist interviews.