European Creative Director at Jung von Matt in Berlin on BMW's MINI Europe, and Thomas Cook Airlines, among others. Jung von Matt is Global Independent Agency of the Year at New York Festivals 2018.
Prior to this, I was the Executive Creative Director of GMP/Jung von Matt, the largest Romanian independent agency, twice awarded under my creative leadership Independent Agency of New Europe by Golden Drum, the main creative festival in CEE. GMP is also the highest-ranking Romanian independent agency in the Global Effie Effectiveness Index and the Gunn Report.
I have also created work and coordinated teams in big network offices like BBDO Bucharest and BBDO Berlin. I have led the creative output of BBDO Bucharest and help them win their first Agency of the Year title at the local ADC Awards and Effie Awards, respectively.
I have worked across a multitude of accounts from local to global, covering all types of categories from finance and automotive to FMCG and telecom. I've been a regional creative director on Whiskas and a group creative director on the Allianz Worldwide team. All the above roles have been client-facing at a top level.
I was fortunate enough to serve as a jury member in various international festivals among which NYF, the Intercontinental Cup, AdStars, AutoVision, ADCE and Eurobest, a jury president at Golden Drum, and to win over 100 medals at local and international awards including Clio, New York Festivals, One Show, Art Directors Club of Europe Awards, EPICA, Effie Awards, Eurobest and D&AD.
I love creating content at the speed of culture. I gave a cheeky answer to the British Government with a campaign developed overnight that went on to win the Eurobest Grand Prix in PR. Later on, I fought post-Brexit xenophobia with empathy. I have transformed cans into billboards to make the Instagram generation fall in love with world’s greatest brand again. I have made UEFA change their mind and I have used tech to turn a historical landmark into a historic statement and won a recent Yellow Pencil in the process.
I am currently teaching integrated advertising at Miami Ad School Berlin. Previously, I have been a teacher at the Art Directors Club School and the Cannes Lions Academy.
Work history
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Creative DirectorJung von Matt /Spree
Berlin, GermanyFull Time
European Creative Director in English on BMW, MINI Europe, Thomas Cook Airlines, OhYouWomen, Reporters Without Borders.
Responsibilities:
- Concepting, crafting and coordinating the 360 creative output on MINI for European markets.
- Leading juniors, middleweight creatives, and senior creatives.
- Recruiting talent and developing teams.
- Presenting work in English to intermediate and C-suite levels.
Highlights:
Most engaging content on the Thomas Cook Airlines Facebook Page for "Aircrafted for Roy & Anne".
Winning a Yellow Pencil at D&AD in the Brand Experience category for BMW - "Transformation of a Landmark".
Merit in Best Use of Influencers and Social Media for Reporters Without Borders - "Silent Posts"
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Executive Creative DirectorGMP ADVERTISING
- Bucharest, RomaniaFull Time
Responsibilities:
- Coordinating the 360 creative output of Volkswagen, SABMiller, Deutsche Telekom, IAA Worldwide, Coca-Cola, Garanti Bank, Vienna Insurance Group, Arctic, Baumax, Gandul.info, TVR, Vier Pfoten and OMV Petrom.
- Leading a 15+ cross-functional team made up of integrated creatives, digital creatives, front-end and back-end developers.
- Recruiting and growing teams.
- Presenting work in English to intermediate and C-suite levels.
Highlights:
- Building a strong strategic acumen, being part of the Effie Awards jury, writing award-winning Effie cases.
- Expertise in real-time social media and digital campaigns that made global headlines.
- Winning twice Independent Agency of the Year at Golden Drum, the leading creative awards of Central and Eastern Europe.
- Winning four consecutive titles of Best Independent Agency at Effie Awards.
- Winning the Volkswagen, Telekom and Coca-Cola pitches.
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Skills
- Advanced Copywriting
- Management
- Coordinating Shoots
- Digital Advertising
- Department Leadership
- Award Winning
- Film
- PR
- English Speaking
- Strategy
Education
A
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Economic CyberneticsAcademy of Economic Studies
Bucharest, Romania