About me
I have a strong background in managing and implementing integrated and digitally lead campaigns that cover a wide variety of segments, such as promotional and brand web platforms, mobile apps and media campaigns, social media campaigns, integrated communication across multiple channels. Experienced in strategic planning and developing communication and brand guidelines.
Work history
Senior Account Manager
Bucharest, RomaniaFull Time
// Management of all digital campaigns, projects and strategic routes
// Development of strategy guidelines and brand toolkits for digital brand communication plans
// Coordination of creative, media and social teams into developing and implementing local and national campaigns across all digital channels
Accounts handled: McDonald's Romania, PepsiCo Romania (Pepsi and Mountain Dew)
Brand Executive
- Bucharest, RomaniaFull Time
// Project management and brand development for Knorr & Hellmann's portfolio in the Balkans area (4 countries)
// Coordinating marketing efforts in order to develop materials and campaigns that will drive sales growth throughout the year
// Delivering integrated communication plans across all channels - ATL, instore, digital, events and PR
// Digital lead on all foods categories (savoury, dressings, tea, ice-cream), coordinating and supervising all digital projects with the local teams
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Skills
- Advertising
- Digital
- Marketing Communications Strategy
- Online Advertising
- Public Relations
- Social Media
- Strategic Planning
- Brand Development
- Creative Writing
- Creative Strategy
Education
Masters
- Bucharest, Romania
Master’s Degree, Communication Campaigns in Public Relations and Advertising
Faculty of Journalism and Communication Sciences
Bachelor Degree
- Bucharest, Romania
Bachelor’s Degree, Advertising
Faculty of Journalism and Communication Sciences