I have a strong background in managing and implementing integrated and digitally lead campaigns that cover a wide variety of segments, such as promotional and brand web platforms, mobile apps and media campaigns, social media campaigns, integrated communication across multiple channels. Experienced in strategic planning and developing communication and brand guidelines.
// Management of all digital campaigns, projects and strategic routes // Development of strategy guidelines and brand toolkits for digital brand communication plans // Coordination of creative, media and social teams into developing and implementing local and national campaigns across all digital channels Accounts handled: McDonald's Romania, PepsiCo Romania (Pepsi and Mountain Dew)
// Project management and brand development for Knorr & Hellmann's portfolio in the Balkans area (4 countries) // Coordinating marketing efforts in order to develop materials and campaigns that will drive sales growth throughout the year // Delivering integrated communication plans across all channels - ATL, instore, digital, events and PR // Digital lead on all foods categories (savoury, dressings, tea, ice-cream), coordinating and supervising all digital projects with the local teams
// Project management of local and national digital projects & campaigns // Coordinating creative teams and responsible of delivering integrated communication strategies across online channels // Strategic consulting and brand development Accounts handled: Coca-Cola Romania & Moldova (Coca-Cola, Coca-Cola Zero, Fanta & Sprite brands), LIDL Romania
// Managing relations with all the agency's clients and their communication objectives // Leading the creative team towards devising successful advertising campaigns // Developing brand strategies and communication plans Accounts handled: OMV Petrom, Walmark Romania & Moldova, PepsiCo, Marathon Distribution Group, Elmiplant (part of Sarantis Group), Royal Norwegian Embassy, Wu Xing, FOODA, Goldart Ghildush Auction House, Romanian Society of Cardiology
Master’s Degree, Communication Campaigns in Public Relations and Advertising Faculty of Journalism and Communication Sciences
Bachelor’s Degree, Advertising Faculty of Journalism and Communication Sciences