Work history
Creative DirectorKind Bag
- London, United KingdomFull Time
In charge of everything creative from design to marketing in a start-up focusing on sustainable fashion accessories. I refreshed the branding with a new logo and website to better fit its target market and developed and launched new products along with effective influencer marketing, newsletter, and social ads, which resulted in an over 550% increase in sales.
Responsible for:
- Product, Surface, Packaging & Graphic Design
- Branding
- Product & Fashion Photography
- Digital Marketing
- E-commerce
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Design & Marketing ManagerLove Cocoa & HiP Chocolate
- London, United KingdomFull Time
Led the re-branding of the entire chocolate bar range for Love Cocoa. The new designs attracted more audiences and stockists, differentiating the brand within the highly competitive, luxury chocolate market, and led to a huge increase in sales for both B2B and B2C.
Designed the first four chocolate bar packaging for a new plant-based chocolate brand HiP, launched in April 2021. Shortly after, HiP gained renowned stockists including WH Smith, Holland & Barrett, and Selfridges and is now outselling all other luxury chocolate brands at WH Smith.
Responsible for:
- Product, Surface, Packaging & Graphic Design
- Branding
- Product Photography
- Digital Marketing
- E-commerce
Skills
- Graphic Design
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Html CSS
- Dslr Photography
- Product Photography
- Packaging Design
- Branding
- Surface Pattern
Education
BA(Hons) Fine ArtChelsea College of Arts (UAL)
- London, United Kingdom