I am a Client Director I have a portfolio of tech clients, taking full global responsibility for all advertising revenue that emanates from them, working in partnership with other FT stakeholders such as the Agency Trading teams, the Content Activation team, FT Live, and other internal or external teams as appropriate. I manage high level relationships with my client base as well as working with their advertising agencies, specifically Business Directors. I have a considerable knowledge of the technology landscape, which I am able to apply to develop unique solutions for clients to reach the FT's desirable audience across all devices and platforms. Working in a dynamic team has enabled me to win numerous large-scale projects (upwards of 500k), explore and devise many new opportunities with the FT’s digital platforms, and continually try to move the dial on what the FT can offer clients. My top clients of 2015 include Microsoft, Samsung, Hewlett Packard Enterprise, Dell, and Google.
Working within the FT's global creative solutions unit - The Content Activation Team - I work collaboratively with our sales representatives and editorial counterparts around the world offering creative and intelligent advertising solutions that connect brands to our audience. The CAT offers bespoke digital content solutions on behalf of our major advertising clients. We have experience in content, digital solutions, rich media, sophisticated targeting, campaign management, design, and a suite of marketing techniques.
My role was to maximise ad revenue across all FT digital platforms (website, mobile, video, iPhone, iPad) whilst generating incremental spend through innovative, highly targeted advertising solutions. I consistently exceed targets and have experience of working on complex campaigns in the UK, CEMEA and WW ad markets with a range of clients and agencies (ZenithOptimedia, OMD International, PHD UK/International) from trading down to implementation.