Whether it’s social-first or digital campaigns, print & outdoor posters, tv and radio or brand activations, I’ve created big, bold ideas for London’s best creative agencies including: AMV BBDO, IRIS, M&C Saatchi, Grey, Ogilvy, Havas, VCCP, VML, St Luke’s and many more…
Over the years my ideas have:
- Connected with nearly 28 million football fans across social channels.
- Sent a child charging down a Devonshire beach on a horse-drawn chariot.
- Celebrated a feisty young chef that would make Gordon Ramsey cry.
- Turned me into a Belgian representative for a fake advertising awards show.
- Instigated the first binocular football match on Hackney Marshes.
- Been recognised at various award shows including: Cannes, Creative Circle, British Arrows, Aerial Awards, Eurobest, Creativity Awards and Viral Awards.
Outside of advertising, I create my own artwork and have had the opportunity to exhibit at a couple of London galleries.
mike@ideaisking.uk
Work history
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Senior Copywriter / ACDFreelance
London, United KingdomFreelance
FTC and freelance projects working across a variety of channels including social/digital, film, print, OOH, activations & DM:
AMV BBDO - Guinness x Premier League Football
Quantum - Kopparberg
TMP - Palo Alto Networks & Reltio (Pitch wins)
VMLY&R - VELO
CSM Sports - Predator Energy drink
Hogarth – Learning Services
Eleven Miles - BT / Experian
Brave Spark - Enjoy! 100% Plant Based
Kid's Industries - Jurassic Park (30th Anniversary) / Nickelodeon
Ogilvy - Post Office
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Senior CopywriterTJX Companies
- London, United KingdomFull Time
Writing campaigns for TK Maxx & Homesense across all social and digital channels, including print and retail activations.
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Skills
- Copywriting
- Art Direction
- Creative Direction
- Design
- Strategy
- Social Advertising
- TV Advertising
- Print Advertising
- Experiential Advertising
- Radio Advertising